Sun is shining...: Blog del programa Campus Ambassadors para las universidades argentinas

Aqui transcribo una interesante nota que salió el 8 de mayo de 2007 en el new york times, acerca de como la industria esta planteando la competencia en el mercado del desarrollo de sistemas para celulares y los planes en particular de SUN en este rubro

*Sun Plans Version of Java for Web-Linked Cellphones*

The New York Times, John Markoff; May 8, 2007

http://www.nytimes.com/2007/05/08/technology/08sun.html?th&emc=th

Sun Microsystems plans to revamp its Java software in an effort to
compete more effectively in the fast-growing market for
Internet-connected mobile phones.

Although Sun was an early leader in developing Internet-oriented
software, the wireless Internet market has increasingly become a race
between the European software developer Symbian, Microsoft, Palm,
Research in Motion and a variety of smaller Linux-oriented efforts.

The new Sun software will blend the company’s existing mobile-handset
version of Java with technology that Sun acquired this year from SavaJe
Technologies, a Massachusetts-based software developer. SavaJe had
developed an operating system aimed at so-called smartphones —
Internet-connected multifunction devices — based on the Java language.

Sun is hoping to attract handset makers and cellular carriers by
offering a new version of Java, to be dubbed JavaFX, in tandem with a
so-called scripting language that will enable designers of interactive
Web sites to create content that can be easily distributed by a variety
of devices — like personal computers, cellphones and set-top boxes —
without having to customize for each environment.

The announcement will be made Tuesday on the first day of JavaOne, the
company’s annual conference for software developers, to be held here.

Sun’s new strategy indicates the growing importance of the Web as a
crucial portal for distributing interactive content of all types, from
games to video and audio.

“There is an epic battle under way to reach the broadest audience
possible,” Jonathan Schwartz, Sun’s chief executive, said in an
interview last week.

Although it has not publicly announced that it will be a competitor in
the market for cellular phone software, Google is widely expected to
introduce its own version of the “software stack” for cellular handset
makers early next year.

Sun is facing a particularly daunting battle for a share of the
interactive Web, now served largely by Adobe’s Flash software and
increasingly by a set of open-source alternative tools referred to
collectively as AJAX. Moreover, Microsoft recently joined the
competition with its own interactive development and distribution
system, Silverlight.

Sun has long argued that the company has benefited indirectly from the
Java language, which has not yet become a major revenue source despite
early market gains and a large base of developers. Widespread use of the
Java language has increased the sale of Sun computers, the company’s
executives have said.

Now, however, Sun is moving to become a more direct software competitor.

“The cellphone is really the next frontier in terms of what will be the
next big win in software,” said Richard Monson Haefel, a senior analyst
at the Burton Group, an industry research group based in Midvale, Utah.
“Sun is trying to get that position.”

The JavaFX software will be offered under an open-source license,
meaning developers can use and modify it free of charge. But the company
is clearly hoping that it will persuade handset makers and carriers to
take commercial licenses on the handset version of the software, JavaFX
Mobile.

The company said it would not announce any licensing deals this week.
But one potential client is NTT DoCoMo, the Japanese cellphone operator,
which has been a traditional Sun partner.

Despite the challenges, Mr. Schwartz said he believed that Sun could be
competitive both because of the large existing base of Sun software in
current cellphones as well as the attractiveness of a single target for
interactive Web site content development.

In addition to mobile phones, the company said that it would also market
the JavaFX system to makers of television set-top boxes, navigation
devices and automobile dashboards.
 

Aca les describo a los alumnos de FIUBA (si son de otra institución asociada a la iniciativa, averiguen su código o bien escribanme y se los paso) los pasos a seguir para registrarse y poder usar los cursos:

1) accedan al sitio http://learningconnection.sun.com

2) Para crear su usuario, click en "Register"

3) Completen todos los datos que pide en el formulario, y por favor, en los siguientes campos completen en forma textual los siguientes valores:

Company Name: "SAI-Universidad de Buenos Aires, Facultad de Ingenieria"  (exactamente todo lo encerrado entre comillas)

Company ID: "CUS-0000110443"

 4) Una vez que les llegue la confirmación de su usuario, pueden ingresar a http://learningconnection.sun.com, loguearse y empezar a utilizar todos los cursos y exámenes disponibles.

Para ver la lista de todo lo disponible, accedan al catalogo de los cursos, y para comenzar a utilizar alguno, simplemente deberán hacer un click sobre el titulo del mismo

Cualquier consulta, duda o problema que tengan no duden en postearla, aca o bien a ezequiel.singer@sun.com

Ahora solo depende de ustedes!!!