Amiram Hayardeny's My China Experience

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http://blogs.sun.com/ChinaExperience/date/20070325 Sunday March 25, 2007

Competition - Response to Comment

I usually don't respond to comments, but this one certainly deserved a response.  UX-admin raised an age old question, and an excellent one too: what if there are no options?  What if there is no competition?  No choices?  Obviously, the observation is correct.  You cannot be an educated consumer if no options exist.  In fact, the very concepts of open markets and free trade are based on the fact that the markets are just that: open and free.  What UX-admin is talking about is monopoly.  In many cases, a monopoly is government owned, but not always.  Sometimes, a monopoly was successful in wiping out all smaller competitors, to be left alone and squeeze the choice-less consumers.

Indeed, the "regulator" has a critical role in the elimination of monopolies.  In many countries, a monopoly, once declared, is required to take significant steps in its own elimination - AT&T and to a certain extent Microsoft are recent examples.  Monopoly is a consumer nightmare.  The reason is simple: once there is no competition, the product or service can be sold at the highest possible price.  Competition is the best price moderation in existence.
So my not so great answer to UX-admin is that free markets are built from the bottom up.  Surely, in some aspects choices DO exist.  You can eat in a restaurant that is cheaper and serves its customers better.  You can do what I do: tell the places which you frequent that you come to them because they are either cheaper, better, higher quality.  You can tell your family and friends to go or to not go to certain places.  At the age of the Internet - you can do what I do: blog.

Of course, if you are on your own - you won't get very far.  But if there are many - it's an entirely different ballgame.  And the government, once it is open for election (absolute competition) wants the citizens to be happy.  The government regulates monopoly, and enforces competition.  It is good for everyone: the consumer and (believe it or not) the competitors.  Competition encourages innovation, quality, price.  Competition is the best form of trade.  It takes time, but since it is the only concept which supports equilibrium - it works.

So be optimistic, and patient.  It will happen, in due time.

Comments:

There is another idea to entertain here - that customer service does NOT matter. This idea might be anti-intuitive first, because everybody wants better service. However, most people only want better service when it's free! How many of them are willing to PAY for better service? For business owners, better customer service does come at a cost. So, every business has to answer the question - what are customers willing to pay for (not want, but pay for)? Does customer really want service, price, a blend of the two, or something else? Corporate fliers care about service, because they don't have to pay the bill. They used to be the majority of flyers, and most older airlines were tailored toward those customers, but that started changing two decades ago. Now, discount airline (low price, and no service) for personal travellers are the majority of air travel business. Just look at how fast southwest is growing. For the older airlines (AA, UA), they have to make a tough choice - continue to offer good service at higher price and settle for a small and shrinking slice of the air travel business, or ditch service and compete for the bigger slice of air travel. It looks like they are going for the latter. Thriving discount business isn't just in air travel, just look at the growth of Dell, Walmart etc... Maybe it's not a bad thing that service is becoming poor, maybe more businesses are learning what their customers truely want - lower price and lower service.

Posted by corporate pirates on March 28, 2007 at 03:05 AM CST #

WHEN U R READING THIS DONT STOP OR SOMETHING BAD WILL HAPPEN MY NAME IS SUMMER I AM 15 YEARS OLD i have BLONDE HAIR , SCARS no NOSE OR EARS I AM DEAD IF U DONT COPY THIS JUS LIKE FROM THE RING COPY N POST THIS ON 5 MORE SITES OR I WILL APPEAR ONE CREEPY NIGHT WEN UR NOT ExPECTING IT BY YOUR BED WITH A NIFE AND KILL U THIS IS NO JOKE SUMMET ING GOOD WILL HAPPEN TO U IF YOU POST THIS ON 5 MORE FLASH BOXES

Posted by i am soo sorry about the chain letter, but it scared me, and i had to pass it on on March 29, 2007 at 01:39 PM CST #

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