Dave Edstrom's Catalyst Edstrom Photons-Electrons

Tuesday Mar 20, 2007

I guess I should address who I am, why I started blogging second and later this week I will discuss where the name Edstrom_Photons-Electrons came from.

Who is Dave Edstrom?   I am a Technical Director at Sun and Chief Technologist for Americas Software Practice.    On May 4th, I will celebrate my 20th anniversary with Sun.  I started in the computer industry in the fall of 1978 programming in assembler on a Honeywell 2080A mainframe using punch cards for the US Government.

 

Why did I start blogging at Sun?  John Clingan started calling my mother at home and on her cellphone making derogatory statements about my family tree because I was not blogging.  When John started working his way up the family tree attacking my deceased Grandparents, Melvin and Dora Thompson of Zumbrota, Minnesota,   my mother called pleading with me to start blogging so John would stop hounding her.  Thanks John :-)    A serious thanks to the Sun employees who answered my beginner questions on blogging.

Seriously, John Clingan was very encouraging.  What was intimidating to me was the high quality of the Sun blogs. The real catalyst for blogging was Catalyst.  I was in Pittsburgh a week ago and I remembered the book below.

 

The book above is my 1985 version of the Catalyst.  As it states on the cover:

 

A catalog of

third-party referrral software

and hardware 

from Sun Microsystems 

 

Catalyst

   Spring 1985 


This Catalyst was "only" 360 pages in length.  In the latter part of the 1980's, our Catalyst catalog became much larger.  Why is this so significant?   The number of  high quality software and hardware Partners a computer company has will always be a fundamental requirement for success.  Sun Microsystems has always been a very Partner centric company.  Andy, Vhinod, Scott and Bill understood from February 1982 that Sun will live or die with their Partner network.  Sun's Partner infrastructure is what I first noticed about Sun in 1984.  Although, as my wife likes to remind me, I was too stupid to realize how successful Sun would be back in 1984.

The Catalyst was the "kerthump" factor that all of the Sales Reps (SRs) and Technical Systems Engineers (TSEs) used to drop from four feet above the customers desk to emphasize the strength of Sun's software and hardware partner solutions. You would simply not go on a sales call without bringing a long a few Catalyst Catalogs.  On the back of the Catalyst was the price $24.95   We never sold it as far as I know.

 It is fun to  look through this Catalyst and see a 15 MFLOP board level array-processor that went for $14,900.


I am a HUGE believer in Sun's Partner ecosystem.  Sun is first and foremost an infrastructure supplier and we depend on our Partners to complete a customer solution.  I will be dedicating a reasonable number of cycles in Edstrom Photons-Electrons to discuss interesting technical solutions Sun's Partners are creating. I will talk later this week about where the name Edstrom Photons-Electrons comes from....


Comments:

Great to see you get your blog up and running! As I can already tell, my hounding, phone calls, skywriting, etc was well worth it. VERY good first post. I could tell you would be a natural.

BTW, Your mother is very nice. I also got some background scoops on you I could share with the world if I see you entering the ranks of the non-blogging heathen :) FYI, your grandparents are doing fine :)

Posted by John Clingan on March 28, 2007 at 08:05 PM EDT #

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