DigiDiaries

All the cool kids blog.

EVERYBODY BLOGS.

Don't argue with me on this.
If you're not blogging to some degree, you're either painfully outdated, don't have the proper resources, or you're one of those backwards-unique jerks who parades with their "I'm rebelling against everything mainstream, now give me mainstream-quality attention for it" flags. (I hate you guys. Go home.)

C'mon, when there's 1.2 million blogs being birthed per week - yes. Blogging is the new deoderant. 

So it's no surprise that 58 of the Fortune 500 companies, clamoring to keep up with America's growing obsession with self-expression through technology, have all taken to their keyboards and got to bloggin'.
& When I see companies blogging, I see a company hoping to speak in Gen-Y-ese.

Ya can't hate 'em for it. They try, and some, I think, succeed.


Take Nuts about Southwest, Southwest's lighthearted, multi-tasking blog. They've got a Flickr feature, video blogging, Red Belly Radio (I know, right), and if you're a little old school, a headline-churning news feed. They've caught on to the young peoples' nature of scrolling up and down and around a page like a bat outta hell, and they offer plenty to play with.

Or take Dr. Laundry, Clorox's service blog. Dr. Laundry cares about your tighty whities - he says so right on his blog. You ask, Dr. Laundry diagnoses. Sure, there's a truckload of product placement, but can you tell me a better way of removing tomato sauce from my new white blouse better than Dr. Laundry?
Thank you.

There are still some blogs that drive me crazy with their uselessness, that are so outdated and boring  and "What's the POINT?!" that its almost comedically ironic (cough McDonalds), but a consumer-oriented company blog seems to be the weapon of choice in showing customers,
"Hey. We're up to date, progressive, and seriously concerned about your thoughts.

Now friend us on Facebook."

Posted at 04:56PM Jul 18, 2008 by Bernadette Anat in Blogging  |  Comments[1]