DigiDiaries

Skittles makes gutsy PR move

The Twitterverse and Blogosphere are buzzing about Skittles' move to syndicate a feed of a Twitter search on their own homepage. This is considered brave because they are broadcasting anything and everything that is being posted on Twitter with the #Skittles hash tag. Some of the tweets are not exactly what most brand managers would want to see but that's the whole point right? Be risky and be a part or the center of the conversation. So no publicity is bad publicity is being carried out live as we speak. They are now number one on the trending Twitter searches. Nice way to push the envelope and dive right into new gen marketing. 

Posted at 01:00PM Mar 02, 2009 by Joyce Solano in Blogging  |  Comments[0]