DigiDiaries
Social Media for Generation ME
Your Brand Footprint by joyce solano
One of the first things I learned in Business School is the art of branding and selling... yourself. If you were a logo, what would you look like? Colors? Shape? Tag line? I remember the exercise of having to sell myself to an employer in 15 words or less with only 5 minutes to write it down. What is your power message? The sentence that defines your essence. YOUR brand. Tougher than you think. I never wanted to eliminate ands, withs, thes and tos soooo much and my Joyce Solano logo was a total snore.
Here, on the brand team we talk daily about what the world thinks of Sun. We talk about how to get better at delivering that message to new audiences and new mediums. I look around me and see what brands impact my life and why I'm loyal to them or not. These days, we hear more and more that young people are less susceptible to brands. I've been thinking about why some brands have evolved well, while others seem prehistoric.
Many of us are exposed to hundreds if not thousands of brands a day. A fun daily exercise, is keeping track of every brand you engage with in a single day of your life. I like to call this game " your brand footprint". What can you guess about me based on my footprint? What do we have in common or not? What would your brand footprint look like?
Starting the day:
Dressing and commuting:
Office tools:
Learning Resources:
Basic routines:
Now you try it!
Posted at 12:17PM Jun 23, 2008 by Bernadette Anat in Blogging | Comments[16]
Today's Page Hits: 50
I want to be a SCEA and also be an Expect in java(guru)
Posted by Muhammad on February 05, 2009 at 01:05 AM PST #
keep it up men
Posted by jimmy yona on February 20, 2009 at 07:06 AM PST #
I love that! I should keep track of my brand footprint too. I think helps our awareness of the world around us, better in details.
Posted by Mi on March 12, 2009 at 11:54 AM PDT #
Great~! I'll keep it your mind and our brand footpint, too.
Thank you for your tip's & tricks.
From South Korea
7th Sunstar (Sun Microsystems in Korea)
-Internship Program.
Posted by woogun.Cho on March 18, 2009 at 07:55 PM PDT #
Weel all in all in have not get any info related to SCEA,
Posted by Muhammad on March 24, 2009 at 05:46 AM PDT #
jave is feuture of softewr and my sun of sun microsystem
Posted by mukesh gangotri on April 04, 2009 at 11:17 PM PDT #
i want to learn java.
Posted by 121.243.20.28 on April 07, 2009 at 05:24 AM PDT #
Keep up men!
Posted by wanderi on April 09, 2009 at 12:07 AM PDT #
yes !!
it's right and we all have ourselves'
footprints~~
Posted by du on April 10, 2009 at 07:17 PM PDT #
I see Sun has a lot of potentials but branding at least in consumer side needs transaction. Sun has many projects but is not featuring them well. It does its work in silence so a few people aware of it.
When you have something and you aren't announcing it, it's like you don't have it. For example I saw the Greenfoot and it was an amazing thing but I didn't see it anywhere else except Sun website. I think Sun should give this tool to news sites so they will spread it very fast and interview with them about the goals and benefits of the project. Sun should integrate it with projects like OLPC and encourage schools and teachers to use it to teach the students.
The other issue is for products that Sun already had, like Java. Java is a well known name but not saying anything about it makes it look old and not improving any more. Companies explode their software to internet with every little new version and highlight the changes and improvements. Sun must tell users (not only in its website) why they should have java (JRE) in their systems and what is the impact if they don't. It should describe java as the future emphasizing that they need java to run various java based applications, websites, games, tools,... . Also to encourage developers java can advertise itself like this: so easy that even kids could use and so advanced that business could rely on. Besides most of products are already free and open source.
In my opinion Sun is doing well but it should come out of its shell and make it to the news. Sun's words need to be heard by the world.
Posted by Koorosh on April 12, 2009 at 01:41 AM PDT #
I find this website very helpful..
i m visiting the site first time so i am very much keen to see replies from u ...........
willl look forward to positive response.
Posted by shashank sharma on April 23, 2009 at 02:22 PM PDT #
Java is great...i have ambition to be dev of java
Posted by shamshad on April 23, 2009 at 10:58 PM PDT #
i would like to be a scea too!
Posted by cyan on June 13, 2009 at 01:18 PM PDT #
i want to join sun programs
Posted by yashi on June 21, 2009 at 07:07 AM PDT #
Sun Microsystem Rocking the World.
Posted by Jeeva on June 26, 2009 at 10:37 AM PDT #
its a begning but i promise i will go higher and higher
go 4 gold
Posted by GOPAL KRISHNA SHARMA on July 22, 2009 at 02:01 AM PDT #