I think Sun is at the forefront of using blogs as a competitive weapon. Now a new Technorati tool calculates how much your blog is worth based on how many people link to you.
According to this tool, the Flex Rex blog is worth this much:
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My blog is worth $2,258.16.
How much is your blog worth?
On the other hand, Jonathan's Blog from Sun's CEO is reportedly worth this much:

My blog is worth $620,429.46.
How much is your blog worth?
Sure, he's worth the big bucks. But I get to work in my robe.
