FlexRex: Fictional Blogger

The principle for Day #24 on the 101-day book report says: "You are an eternal spirit."

As a marketeer, I would have thought that eternal life would be the ultimate value proposition. How then is it that roughly 50 percent of this country is neither spiritual nor religious?

This week on the This American Life NPR radio show, they had this wonderful story about this guy who decided to start a new religion that would appeal to unconverted. You can listen to it here about 38 minutes in.

To create the most appealing religion possible, they started with a focus group in Manhattan. They ended up with a sure-fire hit that included core values (do good), core practices (do what feels good), and the ideal celebrity spokesman (Morgan Freeman).

But in the whole story, eternal life never even came up.

Maybe Freddie Mercury was right: "Who wants to live forever?"