McKinsey Quarterly recently analyzed corporate philanthropy.
Key quotes: "Where these companies differ is in how much more they align their philanthropic programs with the social and political trends that are most relevant to their businesses....These effective companies are also likelier to consider local community needs and alignment with business objectives when they decide how to focus their philanthropy programs."
So: companies should link philanthropy to their corporate strategy and objectives.
Ding.
I agree 200%. Hearing this from McKinsey matters.