At a local country fair this past weekend, a giant marrow (like a zucchini) won an award.   Someone walking by wondered outloud how it would taste.   Someone else replied, "Probably not very good, but isn't it impressive!?"

If software engineers approached product development the same way as the farmer grew his marrow, they would be aiming to produce the coolest, most impressive technology possible.

But, is that what the customer wants?   Will the customer eat it?   Food for thought...