The long awaited Apple iPhone hits US Apple stores this Friday evening.  People have been queueing  for days already outside of the New York Apple store to be first to buy the iPhone. 

I think it will be interesting to see the reaction, there is no doubt that the iPhone will be the next must have, however I think that Apple will need to deliever on performance and not just style, especially on the performance of the phone, network coverage, web interface etc.   Remember that Apple will be entering a very mature market.   Consumers will be focusing on the performance and they will have plenty of phones to compare to.

 
The reviews  of the iPhone have been good.   However I think the verdict will be in the actual performance.

Shoppers point at the new Apple iPhone display in a shopping mall near Washington DC.