Friday September 11, 2009
Nokia is to enter the computer business with the announcement that Nokia is to start to make laptops entering the fiercely competitive but fast growing netbook market with the Booklet 3G netbook computer. This sounds like Apple in reverse!
The netbook market is HOT right now and grew at more than 127% over 2008 according to IDC to over 26 million units. Yes margins are very thin and the key to Nokia's success will be the ability to differentiate. Nokia could be on a winner with "continuous connectivity" meaning that you can be on line all the time, similar to a smartphone, without the need for access to wi-fi in a neat affordable package. You can also expect a neat design from Nokia.
The next thing will be the ability to make phone calls from your netbook and I don't mean via Skype. I can see this not been too far away as netbooks get smaller and smaller.. but you would need to use a bluetooth headset as holding a netbook up to your ear would not be a good look!

Nokia's Booklet 3G netbook computer