More Product Photography Reflections
Usually, iteration is required to get to a design that's just right. That's definitely true of photography and other visuals, where even the most seasoned experts need to try different approaches for the same subject to understand the look that'll work best in context.
So, before we started taking final photography for the Opteron-based products, we experimented with some existing photos we already had: We played around with of shadow, reflection, and background in order to understand the kind of "look" we were after. This kind of work is done digitally rather than in the photo studio.
Even though some of these treatments didn't really grab us, it was important to try them out to understand different kinds of looks we might want to end up with. Though the final visuals used on the product pages look different from these, they were an important exploratory step to help us understand the tone we wanted to project for our product visuals.
And the final treatment we settled on was this one, with fairly subtle shadows and minimized reflection...
Sometimes, you have to try out a bunch of ideas and understand what doesn't work in order to get to what's right.
P.S. Hunter Freeman in San Francisco did all of the final photography and I have to say it came out great.
Cheers.
