Scolling is Good(?)

In a recent posting web usability evangelist Jared Spool uses web site data to argue that users do indeed scroll:
  • 91% of the page-views had a scroll-bar.
  • 76% of the page-views with a scroll-bar, were scrolled to some extent.
  • 22% of the page-views with a scroll-bar, were scrolled all the way to the bottom.
The article argues for paying attention to what's at the bottom of your pages as well as the top.

But, I will argue based on observation that stuff "above the fold" still gets the most user attention.

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Posted on: Jan 12, 2007

Posted by: MartinHardee

Category: Usability

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Comments:

Interesting. I just found a site called "treehugger" (Roller won't let me post the link) that seems to take this lesson to heart. It also has a mechanism to jump from screen to screen. I found myself clicking all the way to the bottom.

Posted by Greg Reimer on January 12, 2007 at 03:02 PM PST #

Very interesting. I think one really needs to take actual site quality and content into consideration when assessing whether content "above the fold" gets more user attention. For instance, a lackluster and uninspiring blog such as one typically posted by the average amateur will surely have less user attention "below the fold", let alone above it. However, a professional, well put together blog such as this one is most likely to be scrolled more often "below the fold" simply due to quality of content. Keep up the good work!

Posted by andrew on January 22, 2007 at 10:49 PM PST #

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