Why is Doritos so brilliant?

Why is the Superbowl Doritos community video ad campaign so brilliant?

1. Much cheaper than hiring an agency to create a slick Hollywood ad.

2. Gets 1,000+ video producers creating great pitches without lifting a fingers.

3. Stretches the Superbowl ad dollar by creating a buzz weeks ahead.

4. Puts Doritos on the brain exactly at the moment when everyone is shopping for party chips (ahead of the game).

5. All of the above.

Right, Andrew?

Posted on: Feb 04, 2007

Posted by: MartinHardee

Category: General

Permanent link to this entry

Comments:

Dear Mr. Hardee, Excellent points. Even more impressive is that this was created in very short time, upon special request. I really enjoyed the last post as well. I hear that rufus may not be the friendliest feline in the world. Thanks for the entertaining posts. I'll put in a good word to the big man about a possible raise.

Posted by Andrew on February 04, 2007 at 07:33 PM PST #

:-)

Posted by Martin Hardee on February 05, 2007 at 06:51 AM PST #

Post a Comment:
  • HTML Syntax: NOT allowed

This blog copyright 2009 by MartinHardee