Wednesday August 27, 2008 On The Margins
(Masood Mortazavi)
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Wednesday August 27, 2008
[ Business ]
Brand Value vs. Logos
Jim Buckmaster, Craig's list CEO:
We pay zero attention to brand. We never use that word internally. We do zero advertising. We don't have a logo. We've never done a focus group. We don't care about any of that. And now we're told we have the strongest brand ever for a company our size.
What a great example, and still, isn't there a little symbol, a little logo, a little peace sign in the browser URL box?
2008-08-27 11:49:07.0 --
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I work at Sun Microsystems. The opinions expressed here are purely my own, and neither Sun nor any other party necessarily agrees with them.Coordinates
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