Wednesday Apr 09, 2008
Wednesday Apr 09, 2008
Excitement is building around my favorite winter charity.....here is the vague press release that came out from NBC's Today Show (check out my March 9 blog posting for more details!):
'TODAY' AND AL ROKER LEND A HAND TO AMERICANS ACROSS THE COUNTRY
Al Roker Packs Up His Truck and Hits the Road Once Again to Lend a Hand in
Boise, Boulder, Albuquerque, Oklahoma City and Atlanta
During His Seventh Annual "Lend a Hand Today " Series
NEW YORK - April 7, 2008 – The oil’s been checked, the wheels are rotated and the cruise control is on – “Today’s” Al Roker is packing up the Penske truck to hit the road once again for the annual “Lend a Hand Today” trip. In its seventh consecutive year, “Lend A Hand” continues its mission to help small charities across the country that work towards improving conditions in their communities. Roker’s goodwill road trip kicks off Monday, April 14 in Boise, ID. The trip continues throughout the week in Boulder, CO (Tuesday), Albuquerque, NM (Wednesday), Oklahoma City, OK (Thursday), and Atlanta, GA (Friday).
At each “Lend a Hand Today” stop, Roker will spend time throughout the broadcast at the city’s charitable organization and introduce its efforts to “Today” viewers. Then Roker, with the help from several generous companies, including Columbia Sportswear Company, Nike, Chrysler, Lowes, General Mills, JC Penny and Scholastic will present the charity with scores of essential items it needs to continue helping and serving its community. So far, for this year’s trip, “Today” has raised nearly $550,000 in donations with more on the way. After each stop, viewers will be directed to TODAYshow.com for more information on each organization and how they can help.
Following the “Lend a Hand” tradition, Al will deliver the new supplies to the charities by way of a Penske trunk. This year, keeping with NBC Universal’s green initiative, in at least two cities, “Today” will use environmentally friendly diesel-electric hybrid trucks created by Penske Truck Rental, the International Truck and Engine Corporation and Eaton Corporation. This new breed of truck, The International DuraStar Hybrid, will help significantly reduce emissions and fuel consumption for the nation’s commercial trucks. During standard use, there is typically a fuel savings of 30-40 percent compared with traditional diesel trucks.
Jim Bell is the executive producer of “Today” (Monday - Friday, 7-11 a.m.). Jackie Olensky is the coordinating producer responsible for the “Lend a Hand Today” series.
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