SDN Channel : Weblog

Developer TV Get a Handle on Handheld Java

Host: Kuldip Oberoi
Guest: John Medved and Ziv Eliraz
June 15, 2007
Running Time: 4:08

Episode Overview

If you’re trying to reach a mass-market audience, you need Java ME.

If you haven’t explored Java ME, what are you waiting for? There's a vast new market waiting to be tapped.

This week on SDNtv, we look at Vringo and Amobee, two companies in the mobile space that demonstrated their cutting-edge applications at JavaOne. Both exhibitors explain how using Java technology is a necessity in the mobile arena.

Vringo announced their first Java application for video ringtone sharing at JavaOne. According to the company, the ringtone market is already worth $6 billion, a figure that will grow rapidly as video ringtones become more popular.

"If you want a mass-market audience, you need to be on Java," says John Medved, CEO of Vringo. In addition to its ubiquity, Medved says Java has the added benefit of being a great application development platform.

Ziv Eliraz, VP of Strategic Alliances at Amobee, says much the same about why his company relies on Java technology. Amobee offers solutions that enable ad-based business models within mobile applications and services.

Amobee chose Java ME because it allows the company to reach as many users as possible. "If you want to work in a carrier environment, you have to support Java," says Eliraz.

And stay tuned to SDNtv for more from JavaOne.

Show Notes

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