HOW COOL IS SUN?
I was so excited to see Sun Microsystems included in Fast Company's March 2008 issue as one of their top 50 choices: The World's Most Innovative Companies, coming in at #45! This is what they said:
"Data centers account for some 3% of world energy use, and Sun has taken that as a dare. Last year, its mad-scientist approach to energy efficiency -- and $2 billion R&D budget--caused ripples across the industry as the company released the UltraSPARC T2, the world’s most efficient processor; Project Blackbox, the first modular data center; and a new Silicon Valley data center that increases computer power by 456% while cutting energy costs by more than 60%. With four straight profitable quarters for the first time since 2001 and 6% revenue growth, the forecast is sunny."
There are a lot of corporations out there who have jumped on the "green bandwagon" and many are simply greenwashing themselves and their products. But I'm proud to say that Sun "walks the talk". Here are a few points:
Sun is firm in its commitment to a 20 percent reduction of our U.S. greenhouse gas (GHG) emissions over 2002 levels by 2012, which was made as part of the U.S. Environmental Protection Agency (EPA) Climate Leaders program. We have taken a giant leap in establishing such an aggressive GHG reduction goal. Achieving our goal will take a concerted effort as well as a coordinated strategy, and will involve the following steps:
Continue to fine-tune our 2002 baseline GHG emissions data (estimated at 263,465 metric tons), on which our 20 percent reduction goal is based
Establish tracking systems to capture and measure our GHG emissions, and report our findings publicly and against our baseline data
Develop a global baseline and set reduction targets for all operations worldwide by the end of calendar year 2007
Continue to reduce energy usage in our datacenters, converting them into eco responsible facilities
Develop an alternative energy strategy
OpenEco is a new global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare business energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation. Learn more at http://www.openeco.org
The whole story:http://www.sun.com/aboutsun/environment/index.jsp
"Data centers account for some 3% of world energy use, and Sun has taken that as a dare. Last year, its mad-scientist approach to energy efficiency -- and $2 billion R&D budget--caused ripples across the industry as the company released the UltraSPARC T2, the world’s most efficient processor; Project Blackbox, the first modular data center; and a new Silicon Valley data center that increases computer power by 456% while cutting energy costs by more than 60%. With four straight profitable quarters for the first time since 2001 and 6% revenue growth, the forecast is sunny."
There are a lot of corporations out there who have jumped on the "green bandwagon" and many are simply greenwashing themselves and their products. But I'm proud to say that Sun "walks the talk". Here are a few points:
Sun is firm in its commitment to a 20 percent reduction of our U.S. greenhouse gas (GHG) emissions over 2002 levels by 2012, which was made as part of the U.S. Environmental Protection Agency (EPA) Climate Leaders program. We have taken a giant leap in establishing such an aggressive GHG reduction goal. Achieving our goal will take a concerted effort as well as a coordinated strategy, and will involve the following steps:
Continue to fine-tune our 2002 baseline GHG emissions data (estimated at 263,465 metric tons), on which our 20 percent reduction goal is based
Establish tracking systems to capture and measure our GHG emissions, and report our findings publicly and against our baseline data
Develop a global baseline and set reduction targets for all operations worldwide by the end of calendar year 2007
Continue to reduce energy usage in our datacenters, converting them into eco responsible facilities
Develop an alternative energy strategy
OpenEco is a new global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare business energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation. Learn more at http://www.openeco.org
The whole story: