My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Imation knows how to treat its customers
Yesterday I was fortunate enough to speak at Imation's 15th Annual End User Council (EUC) Symposium along with IBM, HP, some of Imation's larger customers and industry storage guru Fred Moore.
Imation is the leading removable data storage developer and supplier - offering magnetic tape, optical, flash and removable hard disk storage to the consumer and enterprise markets. Imation is a co-developer and supplier of Sun StorageTek 9840 and Sun StorageTek 9940 1/2 inch enterprise tape cartridges - and the product management and sales folks at Imation and Sun have done an excellent job growing this business over the past year.
Customers at the event include Bank of America, Citigroup, FedEx, JPMorgan Chase and Wachovia. The event is at the Hyatt Regency in Bonita Springs, Florida - a beautiful place (despite the multiple mosquito bites I left with).
What I said at the venue
My topic was "IT Trends Impacting Sun Storage Investment" - download my presentation here.
There was one important question that I heard in several 1:1 customer conversations. These customers were large tape users - which means their business is dependent on enterprise tape, fast-access tape drives and most (if not all) work in mainframe shops. There were several customers that wanted to know about Sun's commitment to tape and Sun's commitment to the mainframe. This is a fair question, as Sun's core operating system is an open platform - Solaris.
But I was also saddened to hear that a Sun storage competitor had been telling some customers that "Sun is not committed to tape and does not have future tape roadmaps." This is simply a falsehood. Below is what I told these customers and what I said during my presentation about Sun's current commitment to tape and mainframe storage:
Sun can be criticized for a lot of things - but Sun should be credited for its new investments in mainframe storage and tape systems. Between the recent SL8500, SL3000, T10000 + Encryption and the new T9840D products, Sun StorageTek has the newest and most comprehensive line of enterprise tape systems in the industry - over IBM. And most of the above items were announced AFTER the StorageTek acquisition.
About the venue
The event was well run - and there was a closeness and loyalty between Imation and its top customers that had to be admired. People had fun, there was a stacked agenda and great networking opportunities. Imation treated its customers (and speakers) right. Kudos to Imation for thanking its customers in this way - especially at a time where everyone's budgets are tight. The customers I spoke to were the people who did the real storage work as well - storage managers, administrators, etc. There were no execs or VPs (that I saw) but Imation treated their core users like they were top-level execs.
My Nature Walk
The hotel and grounds were amazing too - I didn't get to stay long, but I got to walk the grounds before I jumped on my flight. I am a bit of a nature person, so here is what I saw: The hotel is located in Southwest Florida - on the edge of a great Florida Mangrove Forrest. To get to the ocean you have to walk on a pathway that cuts through the Mangroves (picture at left). On the path, I saw thousands of Fiddler Crabs scurry to their holes as I walked. I saw the shell to a horseshoe crab - but not a live one unfortunately. There were a ton of orb spider webs among the trees and I came upon a very large and beautiful "Crab-Like Spiny Orb Weaver" in the middle of its web. Amazing if you like spiders - scary if you don't.

You are awarded at the end of your walk by a pier that jets out into the ocean (picture at right). There was a beautiful White Egret standing at the edge of the pier. But one of the coolest things I saw was when I looked into the water off the pier. I saw several green reeds that looked like floating grass and Mangrove leaves - until I walked by and the "reeds" started to swim away. Turns out I was standing over a school of Alligator Pipefish - pretty amazing...
Thanks Imation!
Posted at 11:09AM Apr 15, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
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Why is Sun persisting with tape storage and mainframe storage; aren't these technologies fast becoming obsolete? Especially with announcements like IBM Racetrack and holographic memory etc.
Posted by Piyush on April 29, 2008 at 10:27 PM MDT #