Taylor's Take on Sun Storage

Sun Talks Strategy at SAS 2008

Yesterday, Feb 5, we had Sun's annual SAS event.  And no, SAS doesn't stand for Serial Attached SCSI in this case - it stands for Sun Analyst Summit.  We techies like our acronyms....

SAS 2008 invites industry and financial analysts to hear how Sun is doing and what it's outlook and strategy is moving forward.   Sun Keynotes were Jonathan Swartz, CFO Mike Lehman, Sales & Services EVP Don Grantham and CTO Greg Papadopoulos. 

After watching 9 sessions and viewing 11 presentations (whew!), my key takeaways are below - as well as the graphics that spelled it out for me.  SAS 2008 Cliff Notes if you will.  If you wish to view any of these sessions or presentations download them at our SAS 2008 website. 

Sun's Strategy

I grimace when talking strategy even though it is part of my job. Why?  People have different ideas of what a "strategy" is or should be - are you talking financial strategy, business strategy, technology strategy, sales strategy, marketing strategy? A lot of people who "talk strategy" usually have a strong opinion and ultimately think their take is the best (including me sometimes I'm sorry to admit).  With that said - I like Wikipedia's simple definition of strategy:

A strategy is a long term plan of action designed to achieve a particular goal,  most often "winning".

What's the goal (i.e. winning) for Sun?  Growth - profitable revenue growth.  What's Sun's long term plan designed to achieve growth?  Let's take a look at some SAS slides, starting with the markets we wish to grow:      

This slide shows the customers we are focused on: Developers, Consumers and Communities.   They can be found in markets Sun is focusing on:

• Enterprise Infrastructure:  Customers here include GE, American Express, GM - i.e. traditional datacenters.   But we also have "Web 2.0" customers that need to build enterprise infrastructures to support their customers and communities, customers like eBay, SugarCRM and Salesforce.com.  
  
• High Performance Computing (HPC):   This ties into Greg Papadopoulos' Redshift observations - these are companies whose computing and storage needs are not being met by today's systems.  Sun's expertise and IP lies in massively scalable, efficient and high-preforming systems - so finance, manufacturing, Oil & Gas, Life Sciences and Government organizations needing high performance computing for their modeling and analysis applications are a great fit.  Customers here include TACC, Tokyo Institute of Technology and KiSTi.  In addition, some traditional and Web 2.0 customers of ours also have HPC needs, like Exxon Mobil, FedEx and even facebook.  
  
• Web Buildout:  Our market is in the middle of another great web infrastructure buildout.  Traditional systems and architectures don't support these customers, so they are looking for more open, flexible, scalable and affordable systems.  Classic customer examples include Fotolog, LinkedIn and facebook.   But traditional companies are also building out web infrastructures to support content, communities and services over the web - customers like Bank of America, Virgin Atlantic and China Mobile. 
  

So these are our markets - what is Sun's long term plan to grow them?  One graphic used by our Systems and Storage VPs John Fowler and Jon Benson at SAS sums it up, and also happens to be one of Johnathan's favorite venn diagrams: 

Their are two important points to this slide - the outside of the Venn and the inside of the Venn:  

Outside the Venn diagram (Empowering Sun's Practices):  This has been a mini revolution inside Sun and I have to credit Mr Swartz for his leadership and vision here.  One thing that contributes to the brilliance of great engineers is their passion and singular focus.   Sun did this as a company and it hurt them in the past.   In IT there is an ecosystem of other partners that one has to work with in order to be successful.   In the past, Sun built Solaris and microprocessors for Sun servers and Sun servers for Solaris and microprocessors.  Lines of business within Sun were limited in their market reach.

This has changed...the simple fact that Microsoft, Intel and AMD are on the above slide is evidence of this.  Sun has recently announced major deals with Microsoft, Dell and IBM.  What this means is that each line of business within Sun is encouraged and empowered to grow their business through the sales, marketing and partnership programs they deem appropriate.   The software group can grow Solaris business on Sun, IBM or Dell platforms.  The server and storage groups can grow their business though partnerships with Intel, AMD and Microsoft.  Storage can serve the open systems and mainframe markets. 

Another slide that exemplifies this change was presented by our Sales & Services EVP Don Grantham.  Just a couple years ago, the only things this slide would have on it would be Solaris, Java, Sun Servers and SPARC...

Inside the Venn diagram (Building an Open Platform):  While growing business through sales and technology partnerships is happening outside the diagram, building an integrated, open platform is what's happening on the inside.  Sun is taking its expertise and technology in microprocessors, operating systems, servers, networking and storage and converging them.   Why?  Better economics for our customers - and what will be touted as the fundamental value proposition of future innovations coming out of Sun.  Less integration, more efficiency, less power, less space - all while getting more computing and storage for your money.  What's happening in Web 2.0?  Developers are buying volume processors, servers and storage - choosing an open platform to develop on like Linux or OpenSolaris - and developing their own software to differentiate their business.  Why not have all the compute, storage, networking and operating system components on one integrated, open platform to build your business on?  Spend less time managing and more time developing.  And I would argue that with all the IP Sun has in all areas of IT - we are one of only 3 systems companies in the world that could pull something like this off. 

So let's take a look at what recent innovations have come from integrating our technologies into one efficient system.   Let's start from our largest system down to our smallest to give an idea of range and scalability.   The slide below is from John Fowler's Systems overview - it's called the "Sun Constellation System" - and is being deployed as a system supporting supercomputing at TACC.   Here are some Constellation specs:

• Compute Engine Data Cache: Will scale over 72 GB/sec sustained bandwidth with 1.728 Petabytes (PB) of raw capacity
• Configuration includes 72 Sun Fire X4500s (over 3,000 500 GB drives in 8 racks)
  
• Long-Term Retention & Archive: Will scale over 3.1 PB of online storage and 200 PB of near-line storage
• Configuration includes 5 StorageTek SL8500s (not pictured), 48 StorageTek T10000, 3 ST6540s and 6 Sun Fire Metadata servers running SAM-FS
  

If this integrated platform is a little too much for you (and it is for 90% of the world), then the Sun Fire X4500 is a better example.  With this one system, users can buy a 4U integrated server, storage and networking platform running Solaris for approximately $1.50/GB - roughly 13x less than enterprise disk arrays and 7x less that midrange arrays (which don't come with server and networking components)!  See my Trends post.  That's changing IT economics.  You can see the X4500s lined up in the rack on the left in the slide above.      

Other innovations coming from the "center of the Venn" include Sun's open Archive System, the Sun StorageTek 5800 (aka "Honeycomb") and now shipping, our complete datacenter in a portable container - the Sun Modular Datacenter S20 (aka "Project Blackbox"). 

So what's Sun's Storage Strategy? 

With the summary above to give it some context, I'll post the last slide from John Fowler and Jon Benson's "The New Value Equation for Storage"  presentation to answer this question:

--------- Update --------

• TACC calls Sun's Constellation System "Ranger" and it is up and running.  See Marc Hamilton's Blog for More Ranger Facts and Figures
  

Posted at 04:25PM Feb 06, 2008 by Taylor Allis in Storage Intelligence  |  Comments[1]