My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Storage Trends Take 2: IDC's 2008 Storage Predictions
IDC recently released their 2008 Top 10 Storage Predictions (Doc #209796, Worldwide Storage 2008 Top 10 Predictions: New Paradigms.) In my previous post I listed our Top 10 predictions, let's look at IDC's take...
IDC's 2008 Storage Predictions:
1. Storage as a Service (SaaS): See our Trend #10, looks like this may be the year for SaaS. The best thing that SaaS does is this: It lowers the barrier of entry for start ups. Want a perfect example?
SmugMug.com stores approx. 205,000,000 photos for its customers using Amazon S3 and estimates they will save around $2M in storage costs just this year.
2. Role-based Storage Systems: I had to read deeper into the report to see what IDC is talking about here. Their summary describes it as storage solutions that will target a specific issue (backup/restore, archive, etc.) and one that will leverage "standard server architectures" and add value through "advanced software." Hmmm, sounds an awful lot like Sun's Open Storage Platform (see trend #1) -
Standard server architecture: check. Advanced software features: ZFS? - check. Role-based: well, add VTL software to Sun's X4500 and you have a backup/restore device, add IPconfigure software and you have a Digital Video Recorder (DVR), add Greenplum software and you have a Data Warehouse application - check!
3. Object-based Storage Systems: See our trend #7. IDC makes an excellent distinction in their report that I must highlight...a lot of storage applications classify data (moving it to the appropriate storage tier) by looking at data workloads. But several different types of workloads can be used by a single application. The type of data + the application it is tied to may be a better way to classify it.
4. Solid-State Disk (SSD): See our trend #9. IDC states that SSD will enter into the data center as storage tier 0 and I agree. Flash promoters and disk vendors are already starting to pull up benchmarks against each other, but an integrated approach will probably prevail. For a fun SSD RAID implementation see the "Battleship Mtron." StorageMojo has a balanced take on SSD.
5. Virtual Servers (e.g. VMware) will be killer app for iSCSI: IDC predicts that just under half of virtualized servers connected to SANs will be connected to iSCSI. They state that manufactures selling iSCSI systems will find the servers they are connected to will be running server virtualization. (As virtual server admins are more comfortable with IP & Ethernet technology).
6. Value-Added Storage Services Will Begin to Be Divorced from Storage Subsystems, Resulting in Further Commoditization of Storage Subsystems: Quite a mouthful - but if you want an example, check out Sun's ZFS and its point-in-time-copy, volume management, administration, Copy-on-write and RAID Storage Services!
7. Disk Encryption: See our trend #5. We did it for tape, disk is a logical next step. Key Management continues to be the key part of encryption solutions, whether they are tape or disk based...
8. Vendors Will Create More Attractive "All In One" Solutions Using an Integrated Storage and Server Approach: Look no further than the SunFire X4500 (aka "Thumper")
9. "Green" Initiatives Will Spark Some Hardware Refreshes: IDC predicts that Eco messaging will evolve to vendors helping users connect business practices to green storage, as well as IT focusing on how to address the environmental impacts of manufacturing and disposing of older storage equipment.
10. De-Dup, VTL & Thin Provisioning become standard options: See our #3 and #4 trends. What were emerging technologies in 2007, will become "rights to play" in 2008...
Posted at 02:46PM Jan 09, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
Top 10 Storage Technology Trends

1. Open Storage Platform (aka general purpose storage, open source storage): Trend #1 is a term we coined, so it may not sound familiar. It is a combination of market trends as well as a direction Sun is taking with its newer products. The concept of a common platform is not new – several vendors have tried to build one platform that can run multiple storage applications, saving users time and money. “Open” is a relatively new concept for storage, but not for software or servers. There are generally three components that make up an Open Storage Platform:

3. Thin Provisioning: Better system utilization is the name of
the game. Most admins know that the
utilization rates on their disk systems are not where they need to be. Thin Provisioning allows admins to allocate
or provision space to specific applications, making full use of their system’s
capacity. 3PAR spearheaded open systems
Thin Provisioning and NetApp offers it as a part of Data OnTap. Sun announced Thin Provisioning on its
StorageTek 9990V system in May – meaning consumers can have the world’s fastest
enterprise array, Virtual Disk AND Thin Provisioning all on
one platform.
Pretty cool…
4. Data Deduplication
(aka De-dup, Single-instance storage): In a world where there is more data coming
into a company than can possibly be managed – data compression ratios ranging
from 10:1 to 50:1 sound pretty darn nice
(See how De-dup works here). Data
Domain, Diligent, FalconStor and other upstarts get credit for bringing this
new technology to market and larger vendors are quickly following suite. De-dup is still emerging, can have
performance issues and does not work perfectly for every application – but
economics dictate its worth consumers investigating where it can work for them.
There are two emerging de-dup architectures: “Inline” – where the de-dup magic happens in real-time, as data comes into the system, as found in Diligent's ProtecTIER appliance. Or “Post-Processing” where the magic happens as a secondary process after the backup job, as found in FalconStor’s Single Instance Repository (SIR) software. Both have their pros and cons, and deciding which approach to use depends on balancing your performance vs. complexity needs. For the record, Sun sells both….
5. Data Encryption: One need only read the horror stories of lost
tape and disk drives to see the importance of data encryption. While it has been around for a while – the
need has never been greater. Growing
storage capacity has caused another problem – one can store a lot of personnel
records on a single cartridge or drive.
In an age of identify theft, losing one storage device can put a company
out of business. The new trend is not
how to encrypt, but where to encrypt… On the host server? On an appliance in the network? In the storage device itself? Decru (since bought by NetApp) benefited from
this trend with their encryption appliance.
I once worked with a brilliant engineer whose favorite saying was “never put a product where a feature should be.” I’d say this was Sun’s philosophy when we delivered the Sun StorageTek T10000 tape drive. Put simply, Sun put an encryption chip next to the compression chip on the drive – so data is encrypted as it is fed onto the tape. Simple and affordable – no extra appliance needed. Sun also offers the StorageTek Crypto Key Management Station to centrally authorize, secure and manage encryption keys.
6. Eco Storage (aka Green Storage/IT): I freely admit that when I was first approached with “Green Storage” I was a skeptic. I would have also never guessed Al Gore would win the Nobel Peace Prize! But Eco also stands for Economics. If you save power and footprint, and the world while you are at it – who can argue with that? But the challenge for storage customers will be sorting through the vendors who make REAL Eco investments vs. the ones that just add “Eco” or “Green” to their marketing collateral. Sun’s in the “real” category, investing heavily in Eco IT. Sun’s Eco efforts can be seen here...
7. Object Archive
(aka CAS, Application Aware Archive): The dizzying array of regulations,
compliance requirements and influx of data have made the archive market one of
the fastest growing markets in IT and storage.
And customers must continually evaluate which archive approach will work best for them. The trend here is to “build a better mousetrap archive.” The challenge is this, an archive system
must:

But do keep in mind for deep archive; Sun’s StorageTek
SL8500 Tape Library is tough to beat – just one library's max raw capacity is
56 Petabytes, and data sitting on tape consumes 0 kilowatts and generates 0 CO2… (see above trend #6)
8. New Interfaces, Protocols & Configurations: There is a lot of change happening in storage systems and how they are configured. The three primary ways storage is attached is Direct Attached Storage (DAS), Storage Area Networks (SAN) and Network Attached Storage (NAS). A disk system can also be configured in a couple different ways. RAID configurations stripe data across multiple drives and impact a system’s reliability and performance. JBOD (Just a Bunch of Disks) is more affordable because it does not require a disk controller, but provides no data redundancy. New interfaces and protocols will impact each of these markets significantly.
9.
10. Storage as a Service:

Storage as a service offered over the Internet has been talked about for years – but poor performance and implementations have cooled this trend. However, Amazon has given Storage as a Service a power boost with its Amazon Simple Storage Service (Amazon S3). By leveraging Amazon’s existing e-commerce and storage infrastructure, the company is offering customers storage capacity for $0.15 per GB-Month of storage used – possibly the cheapest $/GB on the planet. And while this may have more play in the consumer market, Amazon could re-invigorate the storage as a service trend. Also keep an eye on Sun’s Internet Service offerings over Network.com...
--- Updates ---
Posted at 12:51PM Nov 30, 2007 by Taylor Allis in Storage Intelligence | Comments[5]
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