My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Sun's Latest Web 2.0 Investment - MySQL
For the record, I am not completely attached to the term "Web 2.0" - it has quickly become another buzzword, making its meaning even more ambiguous. But it does give a general idea of a certain data center application that has vendors investing more and more in it these days. (Sun's own term for these types of apps is Redshift).
But I do love that my last blog analyzing the IBM XIV buy touched on the two primary IT markets Sun is investing in - our traditional market (where most of our revenue comes from today - let's not forget) and our Web 2.0/Redshift markets (our emerging customer base). What has also been nice here at Sun (I came through the StorageTek acquisition - has it really been 2.5 years already???), is that Sun is focused on the entire IT infrastructure - from storage to the server to software to services.
With that said, Sun has made big news today with its announcement to acquire MySQL (pronounced My S-Q-L by the MySQL folks, but they also don't mind if they are called My "sequel" either). Links:
So, I stated previously that Web 2.0 apps require massive scalability, high performance, open/flexible platforms, efficiency and lower costs. Some facts on MySQL:
It's the world's second largest independent open source company believe it or not (Red Hat is the largest)So, Sun made a big bet in the "Web 2.0" space today - in the software stack, at the database level. We also continue to invest in the entire IT infrastructure. In storage, we have one of the most complete portfolios for traditional storage applications, and are making heavy investments on the Web 2.0 side.
Sun's most recent and significant storage investments in the Web 2.0 market are "Thumper" (Open server, software and 48TB of storage in a 4U rack for only $1/GB!) and Lustre (one of the world's most scalable, high-performance storage cluster file systems).

One innovation built and the other bought - a healthy mix I'd say....
Posted at 12:00PM Jan 16, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
IBM buys XIV - good move or bad?
Our team wrote an internal analysis for Sun Execs on IBM's XIV buy last week (thanks to Bruce Norikane for his brilliant analysis as usual). 
So, was this a good move for IBM? IMHO, yes. I don't know if the deal will pan out for IBM (who does), and I don't know how solid the technology is (all I can do it read what is public) - but from one competitor to another, I think it makes strategic sense for IBM (and for the industry).
Before I get to my thoughts on why, I do have to say this has been a fun analysis to do - primarily because of the Blog battle that broke out between some EMC and IBM bloggers. There is history here too, which always make things interesting. For those who are not storage insiders, here is the story (and feel free to use comments to correct anything I get wrong here...)
Although details are scarce, in a nutshell, Moshe's NEXTRA (pictured at right) implements an
asymmetric cluster architecture with 2 types of nodes - interface
modules and data modules:IBM bills its NEXTRA acquisition as a "Web 2.0" storage investment - which it should. Web 2.0 applications demand open, flexible storage - that are both affordable and can scale massively. Something expensive and hard to do with proprietary, monolithic architectures - but easier and cheaper to do with volume, general purpose storage "parts" strung together w/ clever software to achieve enterprise levels of capacity and performance.
So, if I may be allowed to speculate (that's what blogs are for right?) - it seems to me that IBM is positioning XIV as a Web 2.0 storage architecture to compliment its traditional DS enterprise array architecture (Sun has already taken this approach - more on this later). EMC is positioning XIV as an attempt to help/replace IBM's "failed" DS8000 program (IBM Enterprise DS series has had a not so good showing in the enterprise disk array space compared to EMC Symmetrix and Sun's StorageTek 9900 - aka Hitachi TagmaStore, HP XP). And I bet Moshe would love nothing better than to disrupt the market for IBM's DS series AND EMC's Symmetrix!
With that background, here are the XIV Blog Wars that broke out last week:
What's really happening here? (and why I think this is a good move for IBM )
What is really going on is this: A new storage application has emerged in the data center - and it's pretty exciting. As with any emerging application or technology, every vendor has its own terminology until the industry settles on one it likes. Obviously I will be using some of Sun's terminology here...
What's the new data center application? In a nutshell, Web 2.0 applications. These are applications that store user content including media on web. Classic application examples include Google, eBay, Amazon.com. Emerging examples include SmugMug, FaceBook, MLB.com, SalesForce.com and even traditional wireless companies like Verizon who send thousands of games, images and ring tones over the wireless network.
IMPORTANT POINT: One of the most critical things I can say about this trend, it that a traditional storage application and a "Web 2.0" application can exist at the same company. If history is our guide, there isn't one application that will overtake the other (or one architecture that will completely overtake another) - a data center will have a mix of these technologies. (The mix % is what will change over time).
With that said, customer needs differ whether you are supporting a Web 2.0-type application or traditional storage application. See the table below.
| Traditional Storage Application Needs | Web 2.0 Storage Application Needs |
|
|
| Customer Types: Business & IT Management | Customer Types: Developers & IT Management |
What's Sun Storage doing about it?
So this is where we get to what Sun is doing about this market shift and why I think IBM's acquisition was a good idea...
First of all, Sun has invested in the traditional enterprise disk array market with the Sun StorageTek 9900 disk array - with Storage Virtualization, Thin Provisioning and the fastest performance on the planet, it's giving the market leader in this space (EMC) a run for its money
Second, Sun's development efforts are geared towards investing in open storage innovation in order to change the economics of storage, especially for Web 2.0 applications. In this sense, Sun has developed an Open Storage Platform (See trend #1 in Top 10 Trends).
Even more, while some companies are just announcing the acquisition of Web 2.0 infrastructures and other are leaking their development efforts for Web 2.0 infrastructures - Sun is already selling its Storage Server (Sun Fire X4500, aka Thumper) based on its Web 2.0 infrastructure offerings.
Although pricing information is scarce and unreliable around IBM's newest NEXTRA system, preliminary pricing appears to put it in the $5/GB range (about the same as traditional midrange SATA RAID)...and more than 5x Sun products like the Sun Fire X4500 already in the market.
So, the market is demanding traditional AND non-traditional storage infrastructures today for supporting application needs. Sun can be criticized for a lot of things, but a credit to the company has always been its ability to peg future market trends and innovate. What's new here, is that Sun is executing in the traditional storage space (with disk and tape - thanks to the StorageTek acquisition) AND the emerging Web 2.0 space...today...
---- Update ---
Read about our latest Web 2.0 investment...
Posted at 11:25AM Jan 14, 2008 by Taylor Allis in Storage Intelligence | Comments[3]
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