My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Honeycomb is sticky sweet (and Open...)
In my last post I illustrated Sun's economic advantage with a system similar to the competition, but consuming 16% less power in 73% less space. (Built from the Sun Fire X4500)
I'm happy to post a recent InfoWorld product review on another Sun product, the ST5800 (aka Honeycomb). Read
it here: Sun's StorageTek Honeycomb is sticky and sweet
Open storage: One thing these two systems have in common is that they are truly "open" storage. Now there are a lot of different meanings to the term open - so when I use it with storage I primarily think of two items: Industry standard hardware coupled with open source software. (one could also add open standards to the term).
Truly open storage systems like the products mentioned above are hitting the storage market. And for good reason. Open saves cost - from software licensing fees to the use of volume components. Open is more flexible - developers can build applications directly in the system itself (which also allows a "product" to be re-built or re-purposed into another "product" as business needs change.)
Web applications: Open storage allows for mass customization as well as massive scalability at economics that make sense for today's "Web 2.0" applications.
One of the most revealing analyst statistics I have read was from IDC's White Paper titled: The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010. In it, IDC predicts that 70% of the new digital data (988 exabytes) in the year 2010 will be created by individuals. But 85% of this data will be managed by enterprises or organizations. As I write this blog (content generated by me, stored and protected by Sun IT) Technorati cites 112.8 million blogs with 175,000 new blogs added every day...with 1.6 million new posts each day or 18 updates per second!
Traditional closed storage architectures do well supporting a lot of enterprise IT applications (I know because Sun sells them). But new, more open architectures are needed to match the data growth rates and trends the market is currently seeing.
And that's what Sun is building - and what Honeycomb is. We launched our open source developer community for storage back in April. We donated Honeycomb digital content (fixed archiving) code to this community last month. And now InfoWorld has put this new open storage system to the test.

Some Honeycomb Review Highlights:
Honeycomb scored a 9.3 out of 10, with perfect 10s in Reliability and Scalability. Here was the InfoWorld reviewer, Senior Analyst Mario Apicella's, bottom line:
"...Impressive resilience together with excellent performance and powerful administrative tools make “Honeycomb” one of the most interesting solutions in the emerging fixed-content archiving space. With a foot in the open source community, Honeycomb promises to deliver more software features faster than competing proprietary solutions, and customers that can’t wait have an easy and free alternative with a flexible SDK."
On Honeycomb's differentiation & open architecture:
"Sun has taken a different approach to companion software than vendors such as EMC, Hitachi, and HP, which have married their fixed-content archiving solutions to compliance applications...Sun has not wedded Honeycomb to any specific application, leaving that task to partners and customers. The upside of Honeycomb's openness is that the possibilities are endless. In fact, Honeycomb's powerful, built-in administrative software is complemented by an SDK that allows Java or C developers to define their own metadata schemas consistent with the specifics of their application."
On Honeycomb being a new breed of storage:
"Conventional NAS simply isn't designed for long-term archiving. The typical NAS would choke under the load of storing multiple large objects at the same time, and it would die with its third consecutive drive failure. Honeycomb addresses the performance and resilience requirements of content archiving with a new architecture. Unlike plain NAS solutions -- and fixed-content archiving solutions built on conventional storage systems (think EMC Centera) -- it's made for the job."
Expect more open storage products coming from Sun. In this new Web 2.0/digital data world, Sun storage (to quote Mario) will be "made for the job."
Posted at 01:58PM Mar 24, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
Sun Talks Strategy at SAS 2008
Yesterday, Feb 5, we had Sun's annual SAS event. And no, SAS doesn't stand for Serial Attached SCSI in this case - it stands for Sun Analyst Summit. We techies like our acronyms....
SAS 2008 invites industry and financial analysts to hear how Sun is doing and what it's outlook and strategy is moving forward. Sun Keynotes were Jonathan Swartz, CFO Mike Lehman, Sales & Services EVP Don Grantham and CTO Greg Papadopoulos.
After watching 9 sessions and viewing 11 presentations (whew!), my key takeaways are below - as well as the graphics that spelled it out for me. SAS 2008 Cliff Notes if you will. If you wish to view any of these sessions or presentations download them at our SAS 2008 website.
Sun's Strategy
I grimace when talking strategy even though it is part of my job. Why? People have different ideas of what a "strategy" is or should be - are you talking financial strategy, business strategy, technology strategy, sales strategy, marketing strategy? A lot of people who "talk strategy" usually have a strong opinion and ultimately think their take is the best (including me sometimes I'm sorry to admit). With that said - I like Wikipedia's simple definition of strategy:
A strategy is a long term plan of action designed to achieve a particular goal, most often "winning".
What's the goal (i.e. winning) for Sun? Growth - profitable revenue growth. What's Sun's long term plan designed to achieve growth? Let's take a look at some SAS slides, starting with the markets we wish to grow:

This slide shows the customers we are focused on: Developers, Consumers and Communities. They can be found in markets Sun is focusing on:
So these are our markets - what is Sun's long term plan to grow them? One graphic used by our Systems and Storage VPs John Fowler and Jon Benson at SAS sums it up, and also happens to be one of Johnathan's favorite venn diagrams:

Their are two important points to this slide - the outside of the Venn and the inside of the Venn:
Outside the Venn diagram (Empowering Sun's Practices): This has been a mini revolution inside Sun and I have to credit Mr Swartz for his leadership and vision here. One thing that contributes to the brilliance of great engineers is their passion and singular focus. Sun did this as a company and it hurt them in the past. In IT there is an ecosystem of other partners that one has to work with in order to be successful. In the past, Sun built Solaris and microprocessors for Sun servers and Sun servers for Solaris and microprocessors. Lines of business within Sun were limited in their market reach.
This has changed...the simple fact that Microsoft, Intel and AMD are on the above slide is evidence of this. Sun has recently announced major deals with Microsoft, Dell and IBM. What this means is that each line of business within Sun is encouraged and empowered to grow their business through the sales, marketing and partnership programs they deem appropriate. The software group can grow Solaris business on Sun, IBM or Dell platforms. The server and storage groups can grow their business though partnerships with Intel, AMD and Microsoft. Storage can serve the open systems and mainframe markets.
Another slide that exemplifies this change was presented by our Sales & Services EVP Don Grantham. Just a couple years ago, the only things this slide would have on it would be Solaris, Java, Sun Servers and SPARC...

Inside the Venn diagram (Building an Open Platform): While growing business through sales and technology partnerships is happening outside the diagram, building an integrated, open platform is what's happening on the inside. Sun is taking its expertise and technology in microprocessors, operating systems, servers, networking and storage and converging them. Why? Better economics for our customers - and what will be touted as the fundamental value proposition of future innovations coming out of Sun. Less integration, more efficiency, less power, less space - all while getting more computing and storage for your money. What's happening in Web 2.0? Developers are buying volume processors, servers and storage - choosing an open platform to develop on like Linux or OpenSolaris - and developing their own software to differentiate their business. Why not have all the compute, storage, networking and operating system components on one integrated, open platform to build your business on? Spend less time managing and more time developing. And I would argue that with all the IP Sun has in all areas of IT - we are one of only 3 systems companies in the world that could pull something like this off.
So let's take a look at what recent innovations have come from integrating our technologies into one efficient system. Let's start from our largest system down to our smallest to give an idea of range and scalability. The slide below is from John Fowler's Systems overview - it's called the "Sun Constellation System" - and is being deployed as a system supporting supercomputing at TACC. Here are some Constellation specs:

If this integrated platform is a little too much for you (and it is for 90% of the world), then the Sun Fire X4500 is a better example. With this one system, users can buy a 4U integrated server, storage and networking platform running Solaris for approximately $1.50/GB - roughly 13x less than enterprise disk arrays and 7x less that midrange arrays (which don't come with server and networking components)! See my Trends post. That's changing IT economics. You can see the X4500s lined up in the rack on the left in the slide above.
Other innovations coming from the "center of the Venn" include Sun's open Archive System, the Sun StorageTek 5800 (aka "Honeycomb") and now shipping, our complete datacenter in a portable container - the Sun Modular Datacenter S20 (aka "Project Blackbox").
So what's Sun's Storage Strategy?
With the summary above to give it some context, I'll post the last slide from John Fowler and Jon Benson's "The New Value Equation for Storage" presentation to answer this question:

--------- Update --------
Posted at 04:25PM Feb 06, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
Sun's Latest Web 2.0 Investment - MySQL
For the record, I am not completely attached to the term "Web 2.0" - it has quickly become another buzzword, making its meaning even more ambiguous. But it does give a general idea of a certain data center application that has vendors investing more and more in it these days. (Sun's own term for these types of apps is Redshift).
But I do love that my last blog analyzing the IBM XIV buy touched on the two primary IT markets Sun is investing in - our traditional market (where most of our revenue comes from today - let's not forget) and our Web 2.0/Redshift markets (our emerging customer base). What has also been nice here at Sun (I came through the StorageTek acquisition - has it really been 2.5 years already???), is that Sun is focused on the entire IT infrastructure - from storage to the server to software to services.
With that said, Sun has made big news today with its announcement to acquire MySQL (pronounced My S-Q-L by the MySQL folks, but they also don't mind if they are called My "sequel" either). Links:
So, I stated previously that Web 2.0 apps require massive scalability, high performance, open/flexible platforms, efficiency and lower costs. Some facts on MySQL:
It's the world's second largest independent open source company believe it or not (Red Hat is the largest)So, Sun made a big bet in the "Web 2.0" space today - in the software stack, at the database level. We also continue to invest in the entire IT infrastructure. In storage, we have one of the most complete portfolios for traditional storage applications, and are making heavy investments on the Web 2.0 side.
Sun's most recent and significant storage investments in the Web 2.0 market are "Thumper" (Open server, software and 48TB of storage in a 4U rack for only $1/GB!) and Lustre (one of the world's most scalable, high-performance storage cluster file systems).

One innovation built and the other bought - a healthy mix I'd say....
Posted at 12:00PM Jan 16, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
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