My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Imation knows how to treat its customers
Yesterday I was fortunate enough to speak at Imation's 15th Annual End User Council (EUC) Symposium along with IBM, HP, some of Imation's larger customers and industry storage guru Fred Moore.
Imation is the leading removable data storage developer and supplier - offering magnetic tape, optical, flash and removable hard disk storage to the consumer and enterprise markets. Imation is a co-developer and supplier of Sun StorageTek 9840 and Sun StorageTek 9940 1/2 inch enterprise tape cartridges - and the product management and sales folks at Imation and Sun have done an excellent job growing this business over the past year.
Customers at the event include Bank of America, Citigroup, FedEx, JPMorgan Chase and Wachovia. The event is at the Hyatt Regency in Bonita Springs, Florida - a beautiful place (despite the multiple mosquito bites I left with).
What I said at the venue
My topic was "IT Trends Impacting Sun Storage Investment" - download my presentation here.
There was one important question that I heard in several 1:1 customer conversations. These customers were large tape users - which means their business is dependent on enterprise tape, fast-access tape drives and most (if not all) work in mainframe shops. There were several customers that wanted to know about Sun's commitment to tape and Sun's commitment to the mainframe. This is a fair question, as Sun's core operating system is an open platform - Solaris.
But I was also saddened to hear that a Sun storage competitor had been telling some customers that "Sun is not committed to tape and does not have future tape roadmaps." This is simply a falsehood. Below is what I told these customers and what I said during my presentation about Sun's current commitment to tape and mainframe storage:
Sun can be criticized for a lot of things - but Sun should be credited for its new investments in mainframe storage and tape systems. Between the recent SL8500, SL3000, T10000 + Encryption and the new T9840D products, Sun StorageTek has the newest and most comprehensive line of enterprise tape systems in the industry - over IBM. And most of the above items were announced AFTER the StorageTek acquisition.
About the venue
The event was well run - and there was a closeness and loyalty between Imation and its top customers that had to be admired. People had fun, there was a stacked agenda and great networking opportunities. Imation treated its customers (and speakers) right. Kudos to Imation for thanking its customers in this way - especially at a time where everyone's budgets are tight. The customers I spoke to were the people who did the real storage work as well - storage managers, administrators, etc. There were no execs or VPs (that I saw) but Imation treated their core users like they were top-level execs.
My Nature Walk
The hotel and grounds were amazing too - I didn't get to stay long, but I got to walk the grounds before I jumped on my flight. I am a bit of a nature person, so here is what I saw: The hotel is located in Southwest Florida - on the edge of a great Florida Mangrove Forrest. To get to the ocean you have to walk on a pathway that cuts through the Mangroves (picture at left). On the path, I saw thousands of Fiddler Crabs scurry to their holes as I walked. I saw the shell to a horseshoe crab - but not a live one unfortunately. There were a ton of orb spider webs among the trees and I came upon a very large and beautiful "Crab-Like Spiny Orb Weaver" in the middle of its web. Amazing if you like spiders - scary if you don't.

You are awarded at the end of your walk by a pier that jets out into the ocean (picture at right). There was a beautiful White Egret standing at the edge of the pier. But one of the coolest things I saw was when I looked into the water off the pier. I saw several green reeds that looked like floating grass and Mangrove leaves - until I walked by and the "reeds" started to swim away. Turns out I was standing over a school of Alligator Pipefish - pretty amazing...
Thanks Imation!
Posted at 11:09AM Apr 15, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Sun's Open Archive Announcement
If you've been walking the halls of Sun StorageTek of late, you would have heard a lot of talk about the "Archive Launch" and changing IT and storage economics...
Today, Sun made a large announcement in the Archive storage space.
First a word on messaging: Internally, Sun Systems recently went through a healthy reality check on how we message our products and solutions. We looked at where we are in the industry and where we can, and should, differentiate. It's no secret that Sun's core assets reside at the infrastructure level - storage, servers, processors, O/S. These segments are the backbone of IT infrastructure - on which applications are deployed to meet business requirements and goals. We have come to a single conclusion in which today's (and tomorrow's) messaging will focus on - the Economics of IT needs to change. With data sprawl, longer retention periods and a paradigm shift happening in how data is generated (more and more by individuals) - traditional IT infrastructures are becoming too expensive or too inflexible...
What we announced today: So, you will hear an overall message of changing Economics through open IT architectures and infrastructures coming from Sun. And you will hear us announce categories of the market in which we aim to change the economics in- today's happens to be archive. What we announced:
Since I have personal experience with the SL3000 library and CIS - I'll paint some color on these products and their history :
Sun StorageTek SL3000 Tape Library:
10x the power savings and 50% footprint advantage vs. Quantum & IBM 
How the SL3000 came to be was a Product Manager's dream: A) We saw a gap in our tape portfolio between entry and enterprise libraries; B) we did extensive customer research and focus groups to get customer requirements; C) we flew customers in to see and comment on the prototype D) we announce it today.
No sloppy welds: My team was fortunate enough to conduct the research for SL3000. When we were in Asia focus groups, customers told us something that took us by surprise. Our customers would actually look at the inside edges of a tape library to see how it was welded together. If the weld was "sloppy" - put together hastily - they'd notice. In a culture of quality - the little stuff is an indicator of overall quality. Suffice to say, we've been poking our heads inside libraries looking for sloppy welds ever since. A good indication on how customer feedback drove this product to market (and our quality focus at Sun StorageTek).
Some quick stats on the library itself:
Sun Customer Ready Infinite Archive System (aka CIS)
Costs 46% less and consumes 1/3 the power of a 2PB EMC Centera Solution
Skunk Works? I just learned that the origin of the term "Skunk Works" came from Lockheed Martin when they were developing one of my favorite WWII fighter planes - the P-38 Lightning. In tech, Skunk Works can have positive and negative connotations - I personally think a lot of innovation has come from working around the process, but you need a healthy balance. Sun's X4500 (aka Thumper) came straight from engineering and by all measures its turning out to be a huge success. I'm supporting a Skunk Works project in fact, and I'd love to see it get off the ground one of these days (perhaps more in a later blog, but its open source Systems Managed Storage software brought out of the mainframe world into open systems, available over SourceForge). 
So while SL3000 has its origins in traditional product management, CIS (er... "Customer Ready Infinite Archive System") got its origins more on the Skunk Works side of the house - from the Field Sales and Engineering side specifically. I don't know the full story, but I am guessing it went something like this....a Sun systems engineer is at a customer site deploying a tiered storage architecture (disk, tape, server, HSM) for the umpteenth time and thinks, "what if we did this integration BEFORE we shipped this to customers???" And CIS was born (or something like that...)
Call it a tiered storage platform, or ILM-in-a box, or whatever - but this is what it is (and it can be used for more than just archive btw):
So, since we are talking archive, we compared this integrated architecture to another popular archive appliance in the market. In a 2PB configuration, Sun's Customer Ready Infinite Archive System costs 46% less and consumes 1/3 the power of a 2PB EMC Centera solution. Additionally, data migration cost extra for Centera customers while it comes part of Sun's solution.
So, the industry is looking at IT economics closer than it ever has before. Sun is innovating here at the infrastructure level - adding functionality and performance while reducing cost through open source software, integrated systems, Eco-efficient hardware and leveraging the economics of tape...
---- Update ---
Other Sun blogs discussing Open Archive:
Posted at 01:48PM Feb 28, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Wow! NetApp posts EMC SPC benchmark
In a gutsy move, NetApp just posted a Storage Performance Council (SPC) Benchmark....on the EMC CLARiiON!

Now EMC has made clear statements that they "don't participate in performance benchmarking" - EMCer Chuck Hollis blogs about this in detail. But this is not entirely true - as EMC is an active member in SPEC NAS performance benchmarks. So the real issue is that EMC does not participate in SPC disk array performance benchmarks. They have been pressured to do so, but it is ultimately their choice (until now it seems).
In a pretty bold move - NetApp looks to have acquired an EMC CLARiiON disk array and posted some benchmarks for them. NetApp even issued a press release on it. Now to stay above the fray (I expect a pretty heated battle over this), I won't offer any opinions or judgments. What I will do is post commentary from EMC and non-EMC bloggers below; as well as the public SPC results...
(For the record, I do consider the SPC Council to be a good and fair 3rd-party
benchmark organization that tries to replicate real customer workload behavior accurately. They are supported by Sun, IBM, HP, NetApp,
Hitachi, Fujitsu, LSI Logic and Dell...)
Relevant Blogs:
The SPC results (Submitted by Network Appliance and posted to SPC 1/29)
EMC CLARiiON CX3 Model 40 pictured at right (no SnapView):
http://www.storageperformance.org/results/benchmark_results_all#a00059
http://www.storageperformance.org/results/benchmark_results_spc1#a00059
SPC-1 Submission Identifier: A00059
SPC-1 IOPS(tm): 24,997.49
SPC-1 Price-Performance(tm): $20.72/SPC-1 IOPS(tm)
Total ASU Capacity: 8,465.016 GB
Data Protection Level: Mirroring
Total Price: $517,851
EMC CLARiiON CX3 Model 40 (SnapView enabled):
http://www.storageperformance.org/results/benchmark_results_all#a00060
http://www.storageperformance.org/results/benchmark_results_spc1#a00060
SPC-1 Submission Identifier: A00060
SPC-1 IOPS(tm): 8,997.17
SPC-1 Price-Performance(tm): $59.49/SPC-1 IOPS(tm)
Total ASU Capacity: 7,054.148 GB
Data Protection Level: Mirroring
Total Price: $535,251
One stat that industry insiders are pointing out is that the EMC CLARiiON took a 2.7x hit in performance with snapshots enabled (~25,000 IOPS down to ~9,000 IOPS). This looks to be a pretty high performance penalty and may be something EMC needs to address.
What of Sun StorageTek SPC results?
As stated above, we're big SPC Benchmark supporters. It is just another good tool that gives customers more intel into choosing the best storage system for their business. You can find a ton of Sun benchmarks on SPC, two notable ones in this midrange disk array space are:
Posted at 05:09PM Jan 30, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Web 2.0 Needs Good Backup Too
To backup or not to backup, that is the question; Whether 'tis nobler
in the mind to suffer the slings and arrows of outrageous downtimes, Or
to protect data against a sea of troubles, and by opposing, end them...
Five years ago I was managing StorageTek's Advanced Technology Research department in RD&E (we were the "R"). One of our research probes was "Grid Storage." At the time we used Grid Storage to describe an emerging storage architecture. We also researched "Utility Storage" - or paying for only the storage you use as a type of service. Even at StorageTek, where tape was king, we were talking about how "Grid Storage" could get rid of backups forever! Imagine, multiple cheap nodes on the network, data striped across all of them - a whole section of the "Grid" goes down and you have redundancy across other sections.
No more need for data backup and all the admin/management pains that go with it...
Today we have new innovations on the service and infrastructure side. When talking about SaaS, I have used Amazon S3 as a prime example. EMC just entered this space with their announcement of an online backup service available through EMC Fortress - their storage service infrastructure/platform. On the infrastructure side, companies (and, more importantly, end users) are building grid-like enterprise storage nodes with volume components and clustered/parallel/virtualized file systems. Sun is one vendor leading the charge here. And Web 2.0 companies have emerged as the primary consumers and developers of these systems.
But for some Web 2.0 companies good backup (and backup practices) is an afterthought. Afterall, start ups can't afford enterprise protection practices like hot replication. Oftentimes they have to restore data from backups during a crash or outage - but if their processes are not up to snuff, or their backup/restore system is faulty - they succumb to longer outages and lost data. Bottom line - the utopia of "Grid Storage" is not here yet so having a good backup and recovery plan in place should be a necessity for Web 2.0 companies too...
NOTE: While I am using some public examples below, I do need to note a couple of important items:
There have been several outages in some social networking/photo sharing sites of late. PBase as a great example. Read about their outage here. Below is an excerpt from their IT dept to their end users on PBase's discussion forum:
"On Saturday, we lost 3 disks simultaneously in our main storage system which runs on NetApp hardware. This caused an 8 Terabyte volume to have some inconsistencies which have to be analyed and repaired before we can put the volume back online. ... I wish the recovery process could have gone faster, but after a problem with the filesystem, it's important to analyze it carefully so we can be sure everything is healthy."
Digital Photography Review (dpreview.com) posts an update about its recent outage:
"On January 18th 2008 we had a multiple disk RAID failure...The forums are now back up and running again. There are three caveats: firstly that messages posted before 1st January 2008 are still restoring, secondly that it appears that messages posted in the last five days have been lost and that search is disabled..."
Now, let's say as a Web 2.0 company you choose to go with a storage service (SaaS) rather than an internal system. Most notably, SmugMug uses Amazon S3 for this. This is a viable option, and while I am a fan of Amazon S3, users need to read Amazon's Terms & Conditions first. Here is an excerpt from Amazon S3's T&C (bold sections mine for emphasis):
"7.1. Downtime and Service Suspensions. In addition to our rights to terminate or suspend Services to you as described in Section 3 above, you acknowledge that: (i) your access to and use of the Services may be suspended for the duration of any unanticipated or unscheduled downtime or unavailability of any portion or all of the Services for any reason, including as a result of power outages, system failures or other interruptions; and (ii) we shall also be entitled, without any liability to you, to suspend access to any portion or all of the Services at any time, on a Service-wide basis: (a) for scheduled downtime to permit us to conduct maintenance or make modifications to any Service; (b) in the event of a denial of service attack or other attack on the Service or other event that we determine, in our sole discretion, may create a risk to the applicable Service, to you or to any of our other customers if the Service were not suspended; or (c) in the event that we determine that any Service is prohibited by law or we otherwise determine that it is necessary or prudent to do so for legal or regulatory reasons (collectively, "Service Suspensions"). Without limitation to Section 11.5, we shall have no liability whatsoever for any damage, liabilities, losses (including any loss of data or profits) or any other consequences that you may incur as a result of any Service Suspension."
So outsourcing storage may be a great option for a lot of companies - but there is also risk here...
Ay, there's the rub...
To backup is clearly the answer - it was years ago, it still is today. But the rub is this: the time investment and cost between a poor backup process/system and a good one is probably minimal.
Let me repeat that: the time investment and cost between a poor backup process/system and a good one is probably minimal.
I've been doing stuff in storage and IT for 14 years now, and I know that a basic, thought-out data protection plan will give you one of the best returns on investment in IT. Odds are that every Web 2.0 company has some type of data protection practice in place - but it may be ill defined or largely neglected in lieu of the million other things going on there. But a little time investment will go a long way in keeping customers confident that they can rely on you safeguarding their data.
And, if you need to know how to pull together a good backup or data protection plan, Sun StorageTek Service Plans are a good place to start...
Posted at 02:58PM Jan 29, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Is Thumper worth a Billion?
Our Senior Disk Analyst, Bruce Norikane, just walked into my office and asked this very interesting question: "If the following is true, how much is Thumper (aka The SunFire X4500) worth?"
Data Domain: Deduplication Storage System
EqualLogic: iSCSI SAN System
SunFire X4500 (Thumper): Storage Server System
We think so...
Posted at 02:57PM Nov 09, 2007 by Taylor Allis in Storage Intelligence | Comments[1]
If SL8500 were an iPod...
...it could store 14 billion songs!
We get asked for "fun or interesting facts" about the Storage Market
and our Products quite often. Facts that can be used in Presos, as ice
breakers, or simply show how fast data is growing. So, I thought I'd share some "Fun Storage
Facts" we found:
Data Sources: IDC's The Expanding Digital Universe, Sun StorageTek, EMC, Wikibon, Freeman Reports, Horison Information Strategies, Moving a Petabyte of Data
Find more facts inside Sun on our internal Wiki: (http://wikihome.sfbay.sun.com/Storage-Intelligence/)
Posted at 11:08AM Sep 18, 2007 by Taylor Allis in Storage Intelligence | Comments[0]
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