My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Sun's Open Archive Announcement
If you've been walking the halls of Sun StorageTek of late, you would have heard a lot of talk about the "Archive Launch" and changing IT and storage economics...
Today, Sun made a large announcement in the Archive storage space.
First a word on messaging: Internally, Sun Systems recently went through a healthy reality check on how we message our products and solutions. We looked at where we are in the industry and where we can, and should, differentiate. It's no secret that Sun's core assets reside at the infrastructure level - storage, servers, processors, O/S. These segments are the backbone of IT infrastructure - on which applications are deployed to meet business requirements and goals. We have come to a single conclusion in which today's (and tomorrow's) messaging will focus on - the Economics of IT needs to change. With data sprawl, longer retention periods and a paradigm shift happening in how data is generated (more and more by individuals) - traditional IT infrastructures are becoming too expensive or too inflexible...
What we announced today: So, you will hear an overall message of changing Economics through open IT architectures and infrastructures coming from Sun. And you will hear us announce categories of the market in which we aim to change the economics in- today's happens to be archive. What we announced:
Since I have personal experience with the SL3000 library and CIS - I'll paint some color on these products and their history :
Sun StorageTek SL3000 Tape Library:
10x the power savings and 50% footprint advantage vs. Quantum & IBM 
How the SL3000 came to be was a Product Manager's dream: A) We saw a gap in our tape portfolio between entry and enterprise libraries; B) we did extensive customer research and focus groups to get customer requirements; C) we flew customers in to see and comment on the prototype D) we announce it today.
No sloppy welds: My team was fortunate enough to conduct the research for SL3000. When we were in Asia focus groups, customers told us something that took us by surprise. Our customers would actually look at the inside edges of a tape library to see how it was welded together. If the weld was "sloppy" - put together hastily - they'd notice. In a culture of quality - the little stuff is an indicator of overall quality. Suffice to say, we've been poking our heads inside libraries looking for sloppy welds ever since. A good indication on how customer feedback drove this product to market (and our quality focus at Sun StorageTek).
Some quick stats on the library itself:
Sun Customer Ready Infinite Archive System (aka CIS)
Costs 46% less and consumes 1/3 the power of a 2PB EMC Centera Solution
Skunk Works? I just learned that the origin of the term "Skunk Works" came from Lockheed Martin when they were developing one of my favorite WWII fighter planes - the P-38 Lightning. In tech, Skunk Works can have positive and negative connotations - I personally think a lot of innovation has come from working around the process, but you need a healthy balance. Sun's X4500 (aka Thumper) came straight from engineering and by all measures its turning out to be a huge success. I'm supporting a Skunk Works project in fact, and I'd love to see it get off the ground one of these days (perhaps more in a later blog, but its open source Systems Managed Storage software brought out of the mainframe world into open systems, available over SourceForge). 
So while SL3000 has its origins in traditional product management, CIS (er... "Customer Ready Infinite Archive System") got its origins more on the Skunk Works side of the house - from the Field Sales and Engineering side specifically. I don't know the full story, but I am guessing it went something like this....a Sun systems engineer is at a customer site deploying a tiered storage architecture (disk, tape, server, HSM) for the umpteenth time and thinks, "what if we did this integration BEFORE we shipped this to customers???" And CIS was born (or something like that...)
Call it a tiered storage platform, or ILM-in-a box, or whatever - but this is what it is (and it can be used for more than just archive btw):
So, since we are talking archive, we compared this integrated architecture to another popular archive appliance in the market. In a 2PB configuration, Sun's Customer Ready Infinite Archive System costs 46% less and consumes 1/3 the power of a 2PB EMC Centera solution. Additionally, data migration cost extra for Centera customers while it comes part of Sun's solution.
So, the industry is looking at IT economics closer than it ever has before. Sun is innovating here at the infrastructure level - adding functionality and performance while reducing cost through open source software, integrated systems, Eco-efficient hardware and leveraging the economics of tape...
---- Update ---
Other Sun blogs discussing Open Archive:
Posted at 01:48PM Feb 28, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Top 10 Storage Technology Trends

1. Open Storage Platform (aka general purpose storage, open source storage): Trend #1 is a term we coined, so it may not sound familiar. It is a combination of market trends as well as a direction Sun is taking with its newer products. The concept of a common platform is not new – several vendors have tried to build one platform that can run multiple storage applications, saving users time and money. “Open” is a relatively new concept for storage, but not for software or servers. There are generally three components that make up an Open Storage Platform:

3. Thin Provisioning: Better system utilization is the name of
the game. Most admins know that the
utilization rates on their disk systems are not where they need to be. Thin Provisioning allows admins to allocate
or provision space to specific applications, making full use of their system’s
capacity. 3PAR spearheaded open systems
Thin Provisioning and NetApp offers it as a part of Data OnTap. Sun announced Thin Provisioning on its
StorageTek 9990V system in May – meaning consumers can have the world’s fastest
enterprise array, Virtual Disk AND Thin Provisioning all on
one platform.
Pretty cool…
4. Data Deduplication
(aka De-dup, Single-instance storage): In a world where there is more data coming
into a company than can possibly be managed – data compression ratios ranging
from 10:1 to 50:1 sound pretty darn nice
(See how De-dup works here). Data
Domain, Diligent, FalconStor and other upstarts get credit for bringing this
new technology to market and larger vendors are quickly following suite. De-dup is still emerging, can have
performance issues and does not work perfectly for every application – but
economics dictate its worth consumers investigating where it can work for them.
There are two emerging de-dup architectures: “Inline” – where the de-dup magic happens in real-time, as data comes into the system, as found in Diligent's ProtecTIER appliance. Or “Post-Processing” where the magic happens as a secondary process after the backup job, as found in FalconStor’s Single Instance Repository (SIR) software. Both have their pros and cons, and deciding which approach to use depends on balancing your performance vs. complexity needs. For the record, Sun sells both….
5. Data Encryption: One need only read the horror stories of lost
tape and disk drives to see the importance of data encryption. While it has been around for a while – the
need has never been greater. Growing
storage capacity has caused another problem – one can store a lot of personnel
records on a single cartridge or drive.
In an age of identify theft, losing one storage device can put a company
out of business. The new trend is not
how to encrypt, but where to encrypt… On the host server? On an appliance in the network? In the storage device itself? Decru (since bought by NetApp) benefited from
this trend with their encryption appliance.
I once worked with a brilliant engineer whose favorite saying was “never put a product where a feature should be.” I’d say this was Sun’s philosophy when we delivered the Sun StorageTek T10000 tape drive. Put simply, Sun put an encryption chip next to the compression chip on the drive – so data is encrypted as it is fed onto the tape. Simple and affordable – no extra appliance needed. Sun also offers the StorageTek Crypto Key Management Station to centrally authorize, secure and manage encryption keys.
6. Eco Storage (aka Green Storage/IT): I freely admit that when I was first approached with “Green Storage” I was a skeptic. I would have also never guessed Al Gore would win the Nobel Peace Prize! But Eco also stands for Economics. If you save power and footprint, and the world while you are at it – who can argue with that? But the challenge for storage customers will be sorting through the vendors who make REAL Eco investments vs. the ones that just add “Eco” or “Green” to their marketing collateral. Sun’s in the “real” category, investing heavily in Eco IT. Sun’s Eco efforts can be seen here...
7. Object Archive
(aka CAS, Application Aware Archive): The dizzying array of regulations,
compliance requirements and influx of data have made the archive market one of
the fastest growing markets in IT and storage.
And customers must continually evaluate which archive approach will work best for them. The trend here is to “build a better mousetrap archive.” The challenge is this, an archive system
must:

But do keep in mind for deep archive; Sun’s StorageTek
SL8500 Tape Library is tough to beat – just one library's max raw capacity is
56 Petabytes, and data sitting on tape consumes 0 kilowatts and generates 0 CO2… (see above trend #6)
8. New Interfaces, Protocols & Configurations: There is a lot of change happening in storage systems and how they are configured. The three primary ways storage is attached is Direct Attached Storage (DAS), Storage Area Networks (SAN) and Network Attached Storage (NAS). A disk system can also be configured in a couple different ways. RAID configurations stripe data across multiple drives and impact a system’s reliability and performance. JBOD (Just a Bunch of Disks) is more affordable because it does not require a disk controller, but provides no data redundancy. New interfaces and protocols will impact each of these markets significantly.
9.
10. Storage as a Service:

Storage as a service offered over the Internet has been talked about for years – but poor performance and implementations have cooled this trend. However, Amazon has given Storage as a Service a power boost with its Amazon Simple Storage Service (Amazon S3). By leveraging Amazon’s existing e-commerce and storage infrastructure, the company is offering customers storage capacity for $0.15 per GB-Month of storage used – possibly the cheapest $/GB on the planet. And while this may have more play in the consumer market, Amazon could re-invigorate the storage as a service trend. Also keep an eye on Sun’s Internet Service offerings over Network.com...
--- Updates ---
Posted at 12:51PM Nov 30, 2007 by Taylor Allis in Storage Intelligence | Comments[6]
If SL8500 were an iPod...
...it could store 14 billion songs!
We get asked for "fun or interesting facts" about the Storage Market
and our Products quite often. Facts that can be used in Presos, as ice
breakers, or simply show how fast data is growing. So, I thought I'd share some "Fun Storage
Facts" we found:
Data Sources: IDC's The Expanding Digital Universe, Sun StorageTek, EMC, Wikibon, Freeman Reports, Horison Information Strategies, Moving a Petabyte of Data
Find more facts inside Sun on our internal Wiki: (http://wikihome.sfbay.sun.com/Storage-Intelligence/)
Posted at 11:08AM Sep 18, 2007 by Taylor Allis in Storage Intelligence | Comments[0]
Tape's Dead? Heard that one before...
This article was e-mailed around Sun Storage just the other day: And tape walked quietly from the spotlight (applause)
I worked for a founder of StorageTek who said he first heard the
"Tape is Dead" argument in 1987. I understand the argument, especially with disk
prices dropping, recent VTL growth and the entrance of data
de-duplication.
But I don't agree with it - it's far too short sided, and usually the person saying it has not done their homework. The best approach is not to pit Tape vs. Disk - they should be used together to accomplish storage goals. Makes perfect sense to me. To see why certain vendors like pitching "Tape is Dead" articles - see Randy Chalfant's Blog.
But to those who say tape will be exiting the data center, we have
this to say: Tape's value proposition remains maturity, longevity,
volumetric density, declining costs, removeability and scalability
(and this is from someone who supports tape AND disk systems at Sun).
But for those still pitting Tape vs. Disk, I'll put forth these comparisons calculated by our disk analyst Bruce Norikane and tape analyst Chris Ilg (calculations made from public website info and do not include software costs):
Which solution would you recommend for a petabyte archive?
| Tape cost for Storing 1PB of data | Disk cost for Storing 1PB of data |
|
|
| Tape environment cost to store that petabyte | Disk environment cost to store that petabyte |
|
|
To further illustrate this point:
An insider's view: For my last point, I'd like to share an insider's view as to how a vendor can use market data to tell a story they want to tell. (credit goes to Chris Ilg for this great insight) This is particularly relevant to the "Tape is Dead" presentations lingering out there. Take a look at the below graphic from a customer presentation. Both charts are based on IDC data - but the first chart is one you would see from a disk-only vendor, telling you that disk is converging on tape costs. The second chart is closer to reality - the rate of price erosion for disk and tape is about the same. The only difference in charts is the scale, the X axis - the first chart gives an absolute view, the second a relative view.
So, as long as we need to store more data at lower system and power costs - Tape (along with cheap disk) has a life.
Lastly, I love Randy Chalfant's take on Sun's approach to the disk vs. tape debate posted in his blog linked above:
"Part of our approach to this, is to lead with a business value
assessment, where we can look at the operational needs and practices of
you business, and then map the technology into a supporting foundation
for the demands of your business."
You can't do that if you don't have tape and disk (not to mention software, services and servers) in your portfolio...
(Note: If you are a Sun employee, you can find more in the Market Fact Book section on our Storage Intelligence Wiki)
------- Update --------
Another disk-only salesman brings up the old argument, see:
[Read More]
Posted at 03:57PM May 30, 2007 by Taylor Allis in Storage Intelligence | Comments[0]
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