My storage team and I focus on three of the most important aspects in any industry: customers, competitors and market trends. There is insight to gain and share in this role, so here is our take on Sun and Storage - Taylor Allis
Honeycomb is sticky sweet (and Open...)
In my last post I illustrated Sun's economic advantage with a system similar to the competition, but consuming 16% less power in 73% less space. (Built from the Sun Fire X4500)
I'm happy to post a recent InfoWorld product review on another Sun product, the ST5800 (aka Honeycomb). Read
it here: Sun's StorageTek Honeycomb is sticky and sweet
Open storage: One thing these two systems have in common is that they are truly "open" storage. Now there are a lot of different meanings to the term open - so when I use it with storage I primarily think of two items: Industry standard hardware coupled with open source software. (one could also add open standards to the term).
Truly open storage systems like the products mentioned above are hitting the storage market. And for good reason. Open saves cost - from software licensing fees to the use of volume components. Open is more flexible - developers can build applications directly in the system itself (which also allows a "product" to be re-built or re-purposed into another "product" as business needs change.)
Web applications: Open storage allows for mass customization as well as massive scalability at economics that make sense for today's "Web 2.0" applications.
One of the most revealing analyst statistics I have read was from IDC's White Paper titled: The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010. In it, IDC predicts that 70% of the new digital data (988 exabytes) in the year 2010 will be created by individuals. But 85% of this data will be managed by enterprises or organizations. As I write this blog (content generated by me, stored and protected by Sun IT) Technorati cites 112.8 million blogs with 175,000 new blogs added every day...with 1.6 million new posts each day or 18 updates per second!
Traditional closed storage architectures do well supporting a lot of enterprise IT applications (I know because Sun sells them). But new, more open architectures are needed to match the data growth rates and trends the market is currently seeing.
And that's what Sun is building - and what Honeycomb is. We launched our open source developer community for storage back in April. We donated Honeycomb digital content (fixed archiving) code to this community last month. And now InfoWorld has put this new open storage system to the test.

Some Honeycomb Review Highlights:
Honeycomb scored a 9.3 out of 10, with perfect 10s in Reliability and Scalability. Here was the InfoWorld reviewer, Senior Analyst Mario Apicella's, bottom line:
"...Impressive resilience together with excellent performance and powerful administrative tools make “Honeycomb” one of the most interesting solutions in the emerging fixed-content archiving space. With a foot in the open source community, Honeycomb promises to deliver more software features faster than competing proprietary solutions, and customers that can’t wait have an easy and free alternative with a flexible SDK."
On Honeycomb's differentiation & open architecture:
"Sun has taken a different approach to companion software than vendors such as EMC, Hitachi, and HP, which have married their fixed-content archiving solutions to compliance applications...Sun has not wedded Honeycomb to any specific application, leaving that task to partners and customers. The upside of Honeycomb's openness is that the possibilities are endless. In fact, Honeycomb's powerful, built-in administrative software is complemented by an SDK that allows Java or C developers to define their own metadata schemas consistent with the specifics of their application."
On Honeycomb being a new breed of storage:
"Conventional NAS simply isn't designed for long-term archiving. The typical NAS would choke under the load of storing multiple large objects at the same time, and it would die with its third consecutive drive failure. Honeycomb addresses the performance and resilience requirements of content archiving with a new architecture. Unlike plain NAS solutions -- and fixed-content archiving solutions built on conventional storage systems (think EMC Centera) -- it's made for the job."
Expect more open storage products coming from Sun. In this new Web 2.0/digital data world, Sun storage (to quote Mario) will be "made for the job."
Posted at 01:58PM Mar 24, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
Sun's Open Archive Announcement
If you've been walking the halls of Sun StorageTek of late, you would have heard a lot of talk about the "Archive Launch" and changing IT and storage economics...
Today, Sun made a large announcement in the Archive storage space.
First a word on messaging: Internally, Sun Systems recently went through a healthy reality check on how we message our products and solutions. We looked at where we are in the industry and where we can, and should, differentiate. It's no secret that Sun's core assets reside at the infrastructure level - storage, servers, processors, O/S. These segments are the backbone of IT infrastructure - on which applications are deployed to meet business requirements and goals. We have come to a single conclusion in which today's (and tomorrow's) messaging will focus on - the Economics of IT needs to change. With data sprawl, longer retention periods and a paradigm shift happening in how data is generated (more and more by individuals) - traditional IT infrastructures are becoming too expensive or too inflexible...
What we announced today: So, you will hear an overall message of changing Economics through open IT architectures and infrastructures coming from Sun. And you will hear us announce categories of the market in which we aim to change the economics in- today's happens to be archive. What we announced:
Since I have personal experience with the SL3000 library and CIS - I'll paint some color on these products and their history :
Sun StorageTek SL3000 Tape Library:
10x the power savings and 50% footprint advantage vs. Quantum & IBM 
How the SL3000 came to be was a Product Manager's dream: A) We saw a gap in our tape portfolio between entry and enterprise libraries; B) we did extensive customer research and focus groups to get customer requirements; C) we flew customers in to see and comment on the prototype D) we announce it today.
No sloppy welds: My team was fortunate enough to conduct the research for SL3000. When we were in Asia focus groups, customers told us something that took us by surprise. Our customers would actually look at the inside edges of a tape library to see how it was welded together. If the weld was "sloppy" - put together hastily - they'd notice. In a culture of quality - the little stuff is an indicator of overall quality. Suffice to say, we've been poking our heads inside libraries looking for sloppy welds ever since. A good indication on how customer feedback drove this product to market (and our quality focus at Sun StorageTek).
Some quick stats on the library itself:
Sun Customer Ready Infinite Archive System (aka CIS)
Costs 46% less and consumes 1/3 the power of a 2PB EMC Centera Solution
Skunk Works? I just learned that the origin of the term "Skunk Works" came from Lockheed Martin when they were developing one of my favorite WWII fighter planes - the P-38 Lightning. In tech, Skunk Works can have positive and negative connotations - I personally think a lot of innovation has come from working around the process, but you need a healthy balance. Sun's X4500 (aka Thumper) came straight from engineering and by all measures its turning out to be a huge success. I'm supporting a Skunk Works project in fact, and I'd love to see it get off the ground one of these days (perhaps more in a later blog, but its open source Systems Managed Storage software brought out of the mainframe world into open systems, available over SourceForge). 
So while SL3000 has its origins in traditional product management, CIS (er... "Customer Ready Infinite Archive System") got its origins more on the Skunk Works side of the house - from the Field Sales and Engineering side specifically. I don't know the full story, but I am guessing it went something like this....a Sun systems engineer is at a customer site deploying a tiered storage architecture (disk, tape, server, HSM) for the umpteenth time and thinks, "what if we did this integration BEFORE we shipped this to customers???" And CIS was born (or something like that...)
Call it a tiered storage platform, or ILM-in-a box, or whatever - but this is what it is (and it can be used for more than just archive btw):
So, since we are talking archive, we compared this integrated architecture to another popular archive appliance in the market. In a 2PB configuration, Sun's Customer Ready Infinite Archive System costs 46% less and consumes 1/3 the power of a 2PB EMC Centera solution. Additionally, data migration cost extra for Centera customers while it comes part of Sun's solution.
So, the industry is looking at IT economics closer than it ever has before. Sun is innovating here at the infrastructure level - adding functionality and performance while reducing cost through open source software, integrated systems, Eco-efficient hardware and leveraging the economics of tape...
---- Update ---
Other Sun blogs discussing Open Archive:
Posted at 01:48PM Feb 28, 2008 by Taylor Allis in Storage Intelligence | Comments[1]
Sun Talks Strategy at SAS 2008
Yesterday, Feb 5, we had Sun's annual SAS event. And no, SAS doesn't stand for Serial Attached SCSI in this case - it stands for Sun Analyst Summit. We techies like our acronyms....
SAS 2008 invites industry and financial analysts to hear how Sun is doing and what it's outlook and strategy is moving forward. Sun Keynotes were Jonathan Swartz, CFO Mike Lehman, Sales & Services EVP Don Grantham and CTO Greg Papadopoulos.
After watching 9 sessions and viewing 11 presentations (whew!), my key takeaways are below - as well as the graphics that spelled it out for me. SAS 2008 Cliff Notes if you will. If you wish to view any of these sessions or presentations download them at our SAS 2008 website.
Sun's Strategy
I grimace when talking strategy even though it is part of my job. Why? People have different ideas of what a "strategy" is or should be - are you talking financial strategy, business strategy, technology strategy, sales strategy, marketing strategy? A lot of people who "talk strategy" usually have a strong opinion and ultimately think their take is the best (including me sometimes I'm sorry to admit). With that said - I like Wikipedia's simple definition of strategy:
A strategy is a long term plan of action designed to achieve a particular goal, most often "winning".
What's the goal (i.e. winning) for Sun? Growth - profitable revenue growth. What's Sun's long term plan designed to achieve growth? Let's take a look at some SAS slides, starting with the markets we wish to grow:

This slide shows the customers we are focused on: Developers, Consumers and Communities. They can be found in markets Sun is focusing on:
So these are our markets - what is Sun's long term plan to grow them? One graphic used by our Systems and Storage VPs John Fowler and Jon Benson at SAS sums it up, and also happens to be one of Johnathan's favorite venn diagrams:

Their are two important points to this slide - the outside of the Venn and the inside of the Venn:
Outside the Venn diagram (Empowering Sun's Practices): This has been a mini revolution inside Sun and I have to credit Mr Swartz for his leadership and vision here. One thing that contributes to the brilliance of great engineers is their passion and singular focus. Sun did this as a company and it hurt them in the past. In IT there is an ecosystem of other partners that one has to work with in order to be successful. In the past, Sun built Solaris and microprocessors for Sun servers and Sun servers for Solaris and microprocessors. Lines of business within Sun were limited in their market reach.
This has changed...the simple fact that Microsoft, Intel and AMD are on the above slide is evidence of this. Sun has recently announced major deals with Microsoft, Dell and IBM. What this means is that each line of business within Sun is encouraged and empowered to grow their business through the sales, marketing and partnership programs they deem appropriate. The software group can grow Solaris business on Sun, IBM or Dell platforms. The server and storage groups can grow their business though partnerships with Intel, AMD and Microsoft. Storage can serve the open systems and mainframe markets.
Another slide that exemplifies this change was presented by our Sales & Services EVP Don Grantham. Just a couple years ago, the only things this slide would have on it would be Solaris, Java, Sun Servers and SPARC...

Inside the Venn diagram (Building an Open Platform): While growing business through sales and technology partnerships is happening outside the diagram, building an integrated, open platform is what's happening on the inside. Sun is taking its expertise and technology in microprocessors, operating systems, servers, networking and storage and converging them. Why? Better economics for our customers - and what will be touted as the fundamental value proposition of future innovations coming out of Sun. Less integration, more efficiency, less power, less space - all while getting more computing and storage for your money. What's happening in Web 2.0? Developers are buying volume processors, servers and storage - choosing an open platform to develop on like Linux or OpenSolaris - and developing their own software to differentiate their business. Why not have all the compute, storage, networking and operating system components on one integrated, open platform to build your business on? Spend less time managing and more time developing. And I would argue that with all the IP Sun has in all areas of IT - we are one of only 3 systems companies in the world that could pull something like this off.
So let's take a look at what recent innovations have come from integrating our technologies into one efficient system. Let's start from our largest system down to our smallest to give an idea of range and scalability. The slide below is from John Fowler's Systems overview - it's called the "Sun Constellation System" - and is being deployed as a system supporting supercomputing at TACC. Here are some Constellation specs:

If this integrated platform is a little too much for you (and it is for 90% of the world), then the Sun Fire X4500 is a better example. With this one system, users can buy a 4U integrated server, storage and networking platform running Solaris for approximately $1.50/GB - roughly 13x less than enterprise disk arrays and 7x less that midrange arrays (which don't come with server and networking components)! See my Trends post. That's changing IT economics. You can see the X4500s lined up in the rack on the left in the slide above.
Other innovations coming from the "center of the Venn" include Sun's open Archive System, the Sun StorageTek 5800 (aka "Honeycomb") and now shipping, our complete datacenter in a portable container - the Sun Modular Datacenter S20 (aka "Project Blackbox").
So what's Sun's Storage Strategy?
With the summary above to give it some context, I'll post the last slide from John Fowler and Jon Benson's "The New Value Equation for Storage" presentation to answer this question:

--------- Update --------
Posted at 04:25PM Feb 06, 2008 by Taylor Allis in Storage Intelligence | Comments[0]
Top 10 Storage Technology Trends

1. Open Storage Platform (aka general purpose storage, open source storage): Trend #1 is a term we coined, so it may not sound familiar. It is a combination of market trends as well as a direction Sun is taking with its newer products. The concept of a common platform is not new – several vendors have tried to build one platform that can run multiple storage applications, saving users time and money. “Open” is a relatively new concept for storage, but not for software or servers. There are generally three components that make up an Open Storage Platform:

3. Thin Provisioning: Better system utilization is the name of
the game. Most admins know that the
utilization rates on their disk systems are not where they need to be. Thin Provisioning allows admins to allocate
or provision space to specific applications, making full use of their system’s
capacity. 3PAR spearheaded open systems
Thin Provisioning and NetApp offers it as a part of Data OnTap. Sun announced Thin Provisioning on its
StorageTek 9990V system in May – meaning consumers can have the world’s fastest
enterprise array, Virtual Disk AND Thin Provisioning all on
one platform.
Pretty cool…
4. Data Deduplication
(aka De-dup, Single-instance storage): In a world where there is more data coming
into a company than can possibly be managed – data compression ratios ranging
from 10:1 to 50:1 sound pretty darn nice
(See how De-dup works here). Data
Domain, Diligent, FalconStor and other upstarts get credit for bringing this
new technology to market and larger vendors are quickly following suite. De-dup is still emerging, can have
performance issues and does not work perfectly for every application – but
economics dictate its worth consumers investigating where it can work for them.
There are two emerging de-dup architectures: “Inline” – where the de-dup magic happens in real-time, as data comes into the system, as found in Diligent's ProtecTIER appliance. Or “Post-Processing” where the magic happens as a secondary process after the backup job, as found in FalconStor’s Single Instance Repository (SIR) software. Both have their pros and cons, and deciding which approach to use depends on balancing your performance vs. complexity needs. For the record, Sun sells both….
5. Data Encryption: One need only read the horror stories of lost
tape and disk drives to see the importance of data encryption. While it has been around for a while – the
need has never been greater. Growing
storage capacity has caused another problem – one can store a lot of personnel
records on a single cartridge or drive.
In an age of identify theft, losing one storage device can put a company
out of business. The new trend is not
how to encrypt, but where to encrypt… On the host server? On an appliance in the network? In the storage device itself? Decru (since bought by NetApp) benefited from
this trend with their encryption appliance.
I once worked with a brilliant engineer whose favorite saying was “never put a product where a feature should be.” I’d say this was Sun’s philosophy when we delivered the Sun StorageTek T10000 tape drive. Put simply, Sun put an encryption chip next to the compression chip on the drive – so data is encrypted as it is fed onto the tape. Simple and affordable – no extra appliance needed. Sun also offers the StorageTek Crypto Key Management Station to centrally authorize, secure and manage encryption keys.
6. Eco Storage (aka Green Storage/IT): I freely admit that when I was first approached with “Green Storage” I was a skeptic. I would have also never guessed Al Gore would win the Nobel Peace Prize! But Eco also stands for Economics. If you save power and footprint, and the world while you are at it – who can argue with that? But the challenge for storage customers will be sorting through the vendors who make REAL Eco investments vs. the ones that just add “Eco” or “Green” to their marketing collateral. Sun’s in the “real” category, investing heavily in Eco IT. Sun’s Eco efforts can be seen here...
7. Object Archive
(aka CAS, Application Aware Archive): The dizzying array of regulations,
compliance requirements and influx of data have made the archive market one of
the fastest growing markets in IT and storage.
And customers must continually evaluate which archive approach will work best for them. The trend here is to “build a better mousetrap archive.” The challenge is this, an archive system
must:

But do keep in mind for deep archive; Sun’s StorageTek
SL8500 Tape Library is tough to beat – just one library's max raw capacity is
56 Petabytes, and data sitting on tape consumes 0 kilowatts and generates 0 CO2… (see above trend #6)
8. New Interfaces, Protocols & Configurations: There is a lot of change happening in storage systems and how they are configured. The three primary ways storage is attached is Direct Attached Storage (DAS), Storage Area Networks (SAN) and Network Attached Storage (NAS). A disk system can also be configured in a couple different ways. RAID configurations stripe data across multiple drives and impact a system’s reliability and performance. JBOD (Just a Bunch of Disks) is more affordable because it does not require a disk controller, but provides no data redundancy. New interfaces and protocols will impact each of these markets significantly.
9.
10. Storage as a Service:

Storage as a service offered over the Internet has been talked about for years – but poor performance and implementations have cooled this trend. However, Amazon has given Storage as a Service a power boost with its Amazon Simple Storage Service (Amazon S3). By leveraging Amazon’s existing e-commerce and storage infrastructure, the company is offering customers storage capacity for $0.15 per GB-Month of storage used – possibly the cheapest $/GB on the planet. And while this may have more play in the consumer market, Amazon could re-invigorate the storage as a service trend. Also keep an eye on Sun’s Internet Service offerings over Network.com...
--- Updates ---
Posted at 12:51PM Nov 30, 2007 by Taylor Allis in Storage Intelligence | Comments[5]
Is Thumper worth a Billion?
Our Senior Disk Analyst, Bruce Norikane, just walked into my office and asked this very interesting question: "If the following is true, how much is Thumper (aka The SunFire X4500) worth?"
Data Domain: Deduplication Storage System
EqualLogic: iSCSI SAN System
SunFire X4500 (Thumper): Storage Server System
We think so...
Posted at 02:57PM Nov 09, 2007 by Taylor Allis in Storage Intelligence | Comments[1]
Today's Page Hits: 169
| « May 2008 | ||||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
1 | 2 | 3 | ||||
4 | 6 | 7 | 8 | 9 | 10 | |
11 | 12 | 13 | 14 | 15 | 16 | 17 |
18 | 19 | 20 | 21 | 22 | 23 | 24 |
25 | 26 | 27 | 28 | 29 | 30 | 31 |
| Today | ||||||