This morning
Stockholm School of Entrepreneurship hold a breakfast seminar about
“Social Media and Internet Marketing” and it was really a good seminar.

I am very familiar to the concepts and i like blogging, podcasting,
video advertising and so on. But some small advices and clues can be
listed as this:

-RSS becoming really important

-Females like creating content but Males like uploading videos

-youtube, flickr, facebook, myspace are important to make a social impact

-blogs, microblogs and tumblelog are important. They make your brand or
company more reachable for the customers and you let them see, read
what is happening in the company, which makes them feel good and trust
your brand

-and also search engine optimizations are very important

I’m also collecting material for a new white-paper on the impact of social media.

- How did your blog/podcast/video help you connect better with customers?

- What new ideas, insights and impulses did you get from blogging, podcasting

or sharing videos on YouTube?

- What impact did the use of social media have in your particular job?

- How much more revenue were you able… okok, that was a joke.

If you have any story about how social media made a difference for
you in our job or in making customers happy or in any other sense,
please let me now and tell me about it.

I’m trying to get a better understanding on the impact of social
media on everyday business life and on our ability to work. Many people
believe that blogging, podcasting and other social media can be huge
differentiator for a company like Sun and I’m one of them. I’d like to
add the data to the belief, extract the mechanisms that make it work
and provide the numbers and logic to show that the belief is a proven
reality.

Last 2-3 weeks
we had some sort of arguments and conflicts with my class mates at
KTH/Stockholm. Some of them really believe that, if they have a
business idea and plan to start-up on it, before going to a business
angel or a venture capital they should send an NDA before and if they
sign the NDA then they will go and talk about their business idea. But
some others and me believe that signing a NDA is not really a good way
to protect your idea, furthermore it is not that legal to use it in
court.

Last week while i was talking with a venture capitalist in
Stockholm, i asked the same question to him and he said; “i never sign
that kind of papers, you should trust me. What ever you do, i probably
have more lawyers then you do.” Another example about this was a
professor from KTH who worked for Stanford Univ. in USA and have been
very close to silicon valley, she also said the same; “no one sign that
kind of papers in silicon valley”.

All in all; i also believe that signing a NDA means nothing and
moreover, ideas are just the 3-5% of the whole business, i can find you
10s of ideas everyday but the most important and the difficult part if
execution not the idea.