This morning
Stockholm School of Entrepreneurship hold a breakfast seminar about
“Social Media and Internet Marketing” and it was really a good seminar.

I am very familiar to the concepts and i like blogging, podcasting,
video advertising and so on. But some small advices and clues can be
listed as this:

-RSS becoming really important

-Females like creating content but Males like uploading videos

-youtube, flickr, facebook, myspace are important to make a social impact

-blogs, microblogs and tumblelog are important. They make your brand or
company more reachable for the customers and you let them see, read
what is happening in the company, which makes them feel good and trust
your brand

-and also search engine optimizations are very important

I’m also collecting material for a new white-paper on the impact of social media.

- How did your blog/podcast/video help you connect better with customers?

- What new ideas, insights and impulses did you get from blogging, podcasting

or sharing videos on YouTube?

- What impact did the use of social media have in your particular job?

- How much more revenue were you able… okok, that was a joke.

If you have any story about how social media made a difference for
you in our job or in making customers happy or in any other sense,
please let me now and tell me about it.

I’m trying to get a better understanding on the impact of social
media on everyday business life and on our ability to work. Many people
believe that blogging, podcasting and other social media can be huge
differentiator for a company like Sun and I’m one of them. I’d like to
add the data to the belief, extract the mechanisms that make it work
and provide the numbers and logic to show that the belief is a proven
reality.