Friday Apr 22, 2005

First, Cookie Monster went vegan! What next? Count Von Count counting Big Bird's calorie intake? No. It's only that
PBS is going commercial. They are launching a new channel called PBS Kids Sprout on Comcast. While the On-Demand feature looks interesting (access any show anytime), it seems to be more mainstream commercial than the regular PBS Kids channels we are used to. Atleast according to the media reports.

According to this column:

...public television executives say the advertising will all be very low-key. Commercials will run only between programs.

Huh?? Does that mean we won't get to see Cookie Monster gulping down a Diet Coke during the show.

And this article from Washington Post says:

PBS programming would not have commercials "in the traditional sense"; it will, however, include about the same dose of sponsorship spots as other PBS fare. They will be targeted at parents and caregivers, not children, and will appear only between programs, said PBS spokeswoman Stephanie Aaronson.

Note to self: Time to join Campaign for Commercial-Free Childhood.

YouRIt

This blog copyright 2007 by alur