Next Monday we are sponsoring our CommunityOne West event, where developers, technologists and students come together to share experiences about open platforms, tools and services. The day is stuffed with over 70 technical sessions, over 40 lightning talks and some hands-on labs. Cloud, web, social media, mobile, operating systems and platforms, and more. And after all that, there are some rocking parties in the evening to light up everyone's smiles - like the one last year where I tried hitting a piñata blindfolded.

But an event does not make a community - Monday is not the beginning or the end of this technical community. CommunityOne simply provides a time and place for community members to meet and strengthen the work they do together all year round. The work that goes on in community forums on-line (like Sun Developer Network), in local events (like Sun Tech Days), and in the many blogs, tweets, skype-facilitated meetings, and so on and so on, round-the-world, round-the-clock, year-in and year-out.

This past weekend I had the privilege to join a different community at their annual event: the AngelRide. Where over 400 riders and volunteers come together with a common goal: to fund a hospital outreach program that brings joy into the lives of children with cancer. The outreach program is an extension of the Hole in The Wall Gang Camps - a wonderful set of camps around the country for youngsters with cancer to have some fun, to find some peace, and to feed the spirit they need to face their cancer battles. What I found this weekend was a strong, loving, and dedicated community of people who work year round to ensure the AngelRide logistics are seamless, to offer a web site and pictures community members can use to communicate their mission, to sweat and train hard so that the 135 miles of Connecticut hills don't look so impossibly daunting, to deliver to the ultimate goal - raising the most money to makes the kids lives easier.

While this past weekend's AngelRide was a beautiful event, the true beauty could be found in the smiles on the Angel rider's and volunteer's faces... Because the community once again raised funds for an outreach program that puts smiles on kids faces... And that's over 14000 kids the AngelRide has smiled upon so far.

Well, no more laments. Today we officially launched OpenSolaris 2008.11. And while it's always been a great operating system for all the hard stuff - like scalability, diagnosability, reliability, it's now really easy to use on your desktop because of all the hardware compatibility features and new applications built right in. So you don't have to worry about finding network device drivers, and media applications. You can just get right down to business - using OpenSolaris to build applications that will grow your business.

And when OpenSolaris is deployed in production, we're happy to provide the support. Here's a quote I love from one of our OpenSolaris customers “The level of enterprise customer service support that comes with Sun is exponentially better than what you get with other open source products and solutions. When you compare Sun with vendors such as Red Hat or Novell in the platform space, the difference is like night and day." Need I say anymore?

Check out the whitepaper and the webinar. And if you're really handling that much data in your MySQL database, you should consider an enterprise subscription plan for access to 7/24 expertise, knowledge and some additional tools that will help your database run better.

In a way that surprises me, I love my Mini Cooper. I've become a car enthusiast as I never imagined possible. My attachment to my car borders on the downright giddy. I love all things Mini Cooper and even went to a Mini Driving Academy. I'm fairly new to Mini Mania but I've seen my future in Classic Mini owners. At Mini Meet-ups the classic owners talk a lot about maintenance - where to get classic engine parts, where the best, most knowledgeable mechanics can be found, who to trust with your paint job.

At Sun we have a classic community too - our Solaris 8 users. They like what they have and want to stay at that rev. Our classic community doesn't need to worry about maintenance or search for experts; Sun Services provides them Solaris 8 Vintage Patch Service. Vintage Patch Service can take two forms: straight-up Solaris 8 environment Vintage Patch support or Solaris 8 Containers run on a Solaris 10 machine with Vintage Patch support. Either way Vintage Patch support keeps our Solaris 8 users up and running smoothly.

And should our classic Solaris 8 users decide to move to Solaris 10, Sun Professional Services is ready with migration support to plan, test and implement their upgrade.

It's October... it's the postseason... and Sun's new T5440 Server gets me thinking about the Red Sox. Bit of a stretch? Not at all. Think back to last Monday's ALDS game. The rookie - the newest guy on the team - Jed Lowrie- brought in the winning run against the Los Angeles Angels to win the game and the first-round playoff series. Same thing with the T5440 Server – Sun's newest server - paving an entirely new way in the industry, setting an all time new bar, the "way of the future" for servers.

I'm a baseball junkie... I love stats and the T5440 Server's are impressive:
• one to four UltraSPARC T2 Plus Chip Multi-threaded Technology (CMT) SPARC processors running at 1.2 or 1.4 Ghz with 8 cores,
• up to 256 threads,
• 4 SAS disks and 8 PCIe slots,
• offers a total of 512 GB memory in its 8 GB FB-DIMM Sockets,
• 4 GbEthernet interfaces on the motherboard
• supports up to 128 LDOMs

What does all this get you? Only the highest throughput (up to 4 times higher performance) in the smallest space (a 4 RU chassis) with the lowest power requirements (2 times higher performance per Watt) in the industry. What else? You get a system on a chip – integrated directly on the processor: networking, security and PCI-Express I/O. Built-in, no-cost LDOMs and Solaris Containers virtualization technologies to consolidate workloads. The industry's most open platform built on open source technologies and open standards. You get breakthrough performance, eco-efficiency and cost savings. If I weren't superstitious, I'd say it was like winning the series. But I'll wait a few weeks for that.

Now our favorite rookie Lowrie wasn't on the diamond alone Monday night. He had the Red Sox's experienced veterans Jason Varitek, Kevin Youkilis, Tim Wakefield and Big Papi right alongside him; he's part of an amazing team.

Just like the T5440 Server - part of a great team too. It has the extensive experience of Sun's award-winning Services on its side. Sun's installation, support, training, professional and managed services allow customers to get the most from their T5440 Server. Sun's Professional Services can help with migrating applications and optimizing energy usage, virtualization and performance. Sun's Managed Services give expert help on the day-to-day operational tasks of your IT infrastructure reducing down-time and improving business efficiency and service levels.

There's a live chat taking place with Jonathan Schwartz, John Fowler, EVP Systems, Masood Heydari, VP SPARC Volume Systems, and Jim McHugh, VP Solaris, on Monday October 13th at 10am PT - to register, go to sun.com/launch. You can see a recent video on the launch at This is Something and can hear the webcast replay, download whitepapers or get more info at sun.com.launch. Finally, to see how the T5440 will perform in your environment with your apps, you can try it out for FREE for 60 days WITH FULL TECH SUPPORT. And you can then buy it at 40% off. Visit Sun's Try and Buy for all the details.

Did you know that? That is, did you know it doesn't matter who's on top when it comes to xVM virtualization? That's a line heard from an engineer having a discussion with an industry analyst in our Solutions Center during our xVM launch last week, while they stood in front of an xVM server demo station. xVM server runs Microsoft, Red Hat, and Solaris Operating Systems. And xVM VirtualBox runs practically any x86-based OS. So no worries about where your application runs; we've got you covered. Check out this conversation on xVM.

We've also got you covered if you need help with your virtualization environment. We're ready to help with support, managed, and professional services for xVM - across the whole lifecycle - assessment (know what you need?), architecture, migration, implementation, management (want an experienced partner there every day?), and support...

Really, it doesn't matter who's on top when it comes to Sun xVM. xVM delivers the reliable, scalable, virtualization hypervisor architecture - the foundation upon which you can build everything else. And integrated management for your virtualized and physical environments. Which it why - when it comes to virtualization - although it really doesn't matter who's on top, it really does matter who's on the bottom. Make sure it's xVM.

So now I know the CSEs are working on JESH in the NOC, which follows ITIL, and the SMGFS helps our customers with these CATK services.

I realigned those acronyms, and after removing duplicate letters, here's what I came up with: ABCDEFGHIJKLMNOPQRST. Seems we're weak near the end of the alphabet. But I think I can say, it's no longer all geek to me.

Now, as to what's going on in services, we launched OpenSolaris this month at CommunityOne (a fabulous event - it you didn't get there this year, plan on it for May09. FYI, the UnBOFs were outrageously fun! Interesting henna tattoos) and we also announced enterprise support for OpenSolaris. Customers wanting to run OpenSolaris as their OS of choice now have several options for support from Sun. For support coverage, they can purchase one of two new offerings - OpenSolaris Essentials or OpenSolaris Production Subscriptions. In addition, they can receive support coverage under their existing Sun System Service Plans for Solaris, and limited coverage under their existing Solaris Subscriptions. Developers can receive support through Developer Expert Assistance.

Open doesn't have to mean alone. Product and service: that's the right combination.

On Friday I saw a preview of the JavaOne event floor - and it's gonna be awesome! Demos, displays, Java playgrounds, village, living rooms - the community has delivered some incredible innovations this year. So if you haven't yet, make sure to register this week. See you there for the fun!

Once in a lifetime we meet someone that understands us so well, that manages us in a way we never comprehend, that makes life fun. Amazing Shelley is such a person. Thank you Shelley for all you do! Happy Admin Professionals Day.

AmyO

My Sun simulation team was great - we leveraged each other's skills and leaned on the team as we dug our heels in and stuck to our guns on open sourcing all our software. By simulation year 3, we emerged victorious in the market with the most customers and the largest community. And because we had used our [albeit fake] dollars to invest in our products, channel, community, and brand, we were positioned to keep winning in the market for years and years to come. I believe.

Life is tougher at Fenway Park - no simulation here. Manny was ejected during his first at-bat (note to self - if you're not in the game, you can have no positive impact), and Milton Bradley (why do I think of Monopoly every time he comes to bat?) hit a homer that drove in 3 to put the Rangers ahead by five. I stewed and steamed and sunned, and thankfully by the end of the eighth we were ahead 6-5. I believe.

It takes a team to win - that was clear this week. Sure Manny needed Big Papi, Dustin, and Jacoby. I needed Iain, Denis, Eric, Colin, and Octavian to keep our simulated company together. And Sun needs a bunch of other great people that I had the privilege to spend time with this week: Pammy (your Sox hat is in the mail), Jeff, Bob, Lynn, Graham, Cheri, Mark, Russ, Tony, Bev (17 years catching up!), Irene, Suchitra, Andy, Keith, Lorraine, Pavel, Ivonne, Terry, Eric, Connie (fun bus ride), Dan, Emma, Mike, Fritz, Meg, Dan (we're neighbors!), Karen, Georgios, Sivaram (thanks for the advice!), Teresa, Suzanne, Roger, Andy, and so many more. Thanks for the great learnings and all the fun!

How do you expand your business beyond existing customers and traditional revenue opportunities? Take the Red Sox for example. Fenway Park seats just under 40,000 fans and the Red Sox have sold out every home game since May 2003. But with the highest ticket prices in the majors, there's just no room for price uplift to help revenue. So the Sox launched a number of businesses that leverage their baseball success into other areas: services like FanFoto, added value product like post-game concerts that in turn sell more food and merchandise, consulting to businesses that want to market through sports, online ads, and travel packages with the team to away-game destinations.

All around us new business models are maximizing economic value. I often get asked why we open source our software at Sun, and how we can possibly make money doing that. Well, developers that use our software platforms (e.g.; OpenSolaris, Java, NetBeans, MySQL) can innovate in their applications without worrying about the scalability, reliability, and flexibility of the underlying platform. And open sourcing those platforms expands our reach to developers who don't have the funds to pay steep software licenses.

The number of people using our software increases each and every day. But we all learned at a young age that zero times a large number is still zero, so how do we make money when we give away our core software intellectual property?

Our business model today delivers support and managed services, added value products, servers, storage and consulting to empower open source deployers as they grow their businesses at Web scale. Value-added businesses that surround and enhance the open source experience. Ya know, not all that different from what the Red Sox are doing with their Fenway Sports Group business.

The thing about SAM and Q is that their attributes have been required for the medical, military, and oil&gas industries for over a decade now, which is why they are so widely deployed in those market sectors. But the need to store and retrieve large volumes of data quickly and cost-effectively is no longer a requirement limited to those markets. Heck I've got a terabyte of data at home - think about what's going on in media & entertainment, manufacturing, financial services, education...

SAM-QFS was originally developed by LSC Inc, which was purchased by Sun in 2001. I had the opportunity to work closely with the SAM-Q team when they first joined Sun: back then there was Harriet (who has had a fascinating career in high tech), the Matthews brothers and the Intern, Bob, Ted, Tom, Harold, John, Margaret, Clay, Robert, Dave, ... who did I forget? I have lots of crazy Eagan Minnesota memories with the team - like the last slot in the soda machine, the oven at the side of the road, the bratwurst barbeques. The first time I went to Minnesota to meet with them - as I was pulling out of the airport -the Hertz guy said to me "Ya ready for the snow?" Two feet by the morning! Boy was it cold, and that was in the spring! And I have warmer memories of meeting with their customers - like Robert Cecil, PhD, Cleveland Clinic’s network director. Dr Bob gave us a great tour through radiology where SAM-Q was being used to show that a tumor was shrinking, through surgery where SAM-Q provides patient data right in the operating room, and through the data center with huge tape libraries, where SAM-Q was helping to increase the quality of patient care while decreasing costs. And I remember Dr Bob speaking on a panel at a storage conference - when asked about the importance of data availability, he quietly stated that access to data is the difference between life and death. No one can express the need for data availability and integrity better than Dr Bob.

Open sourcing SAM-Q is a key step for Sun and the developer community. It's now easy for people facing large data management challenges to try something that has worked for years in large scale, mission-critical deployments. And in case you're wondering how a business can make money while making such a key asset freely availably, remember that SAM-Q runs on servers, needs to be supported in product environments, stores data on disk and tape, ...

It was a good Saint Patrick's celebration: del.icio.us corned beef and cabbage, ice cold beer and a LOUD Dropkick Murphys concert. My first exposure to the Dropkick Murphys was this past baseball season when they performed at Fenway Park before Game 7 of the ALCS, and then again on a flatbed truck in the Red Sox rolling rally, with Jonathan Papelbon strumming along on his broomstick guitar.

And community is what it's all about these days. Communities of all types and kinds, each with a purpose, but all about sharing their common interests. Take OpenSolaris for instance. According to wikipedia "OpenSolaris is an open source project created by Sun Microsystems to build a developer community around Solaris Operating System technology. It is aimed at developers, system administrators and users who want to develop and improve operating systems."

Given the security focus in Solaris, it's no wonder the U.S. National Security Agency announced this past week that they are joining the OpenSolaris community to collaborate on new security mechanisms for operating system.

The cool thing about communities is members can chose the level to which they want to participate. The luck of the Irish was with me on Saturday - before I left for the concert, my teenage daughter warned me that moshing is big in the Dropkick Murphy community. So I chose to enjoy the celtic punk tunes from the venue's balcony - and in case you haven't seen moshing, there's a great YouTube video on it that totally had me rolling on the floor with laughter. Slainte!

If you're wondering why I just reposted this entry (St Patty's Day really was last week and I haven't been at the bar this whole time ), I fumble-fingered my blog and managed to unpublish this entry. Sorry about that!

Hard work and sweat, day after day, year after year. Even the Aussie Floyders. I can't imagine the stamina it takes to put on a show like that, and the energy it requires to move and reassemble all that equipment night after night, state after state, concert after concert. And as a rabid fan all around, I've always appreciated the hard work put in by my teams and bands. Truly, with two amazing concerts and three (almost) undefeated football teams - it was a really enjoyable weekend enabled by a lot of hard work behind the scenes.

Yesterday morning I ran into my pal Joe on the way into the office. Joe led the team that integrated our CIFS server into OpenSolaris, which is very cool because it makes OpenSolaris even more interoperable in Windows environments. This also means the open source world has the tools to build storage arrays and systems, and innovative new solutions for data management problems. And it didn't come easy - Joe's team has been working on this for a long, long time and by the look in his eye I could tell there were some weekends when they didn't get to the concerts and football games.

Yup, I really enjoy good music, good football and good software. But it's the hard work behind the scenes that makes it all worthwhile.

Now's my time to brag. My daughter's friends recently found an old TV for their college apartment. In exchange for some development on the TV repairman's web site, their old TV is now broadcasting Red Sox games in high def to a very appreciative, and broke, college crowd. A resourceful crowd that somehow managed to scrape up the $ for cable service.

What these enterprising young college students did was take something offered for free, and tune it up in a way that fit with their economic model - or rather - their meager wallets. And the cable company benefits. A lot like what happens with the many developers out there joining open source communities. They take the software for free, use it, change it to fit their needs, give something back to the community, and then think about paying for commercial service to enhance their free experience.

Earlier this week IBM announced they are joining the OpenOffice.org community to collaborate on the development of OpenOffice.org software... to help expand the use of the Open Document Format (ODF) ... to donate accessibility features from their work on Lotus Notes.

Seems like this is a good thing for consumers. Definitely worth all the noise.