I'm not green around the gills or even green with envy. I'm feeling Eco-Green! Today Sun was named to the Uptime Institute's Global Green 100 list. For three great green reasons:

Sun Booth at the Uptime Institute Symposium

• We focus on building server, storage and software products that are sustainable. Some of my favorites are the new Open Network Systems announced earlier this week (using the killer Intel Nehalem processor at 30% less power for compute, and integrated flash at 38% less power/GB) and of course the virtualization built right into Solaris and OpenSolaris. Cuz we all know that most servers are drastically underutilized - like maybe by 85% - meaning lots of the power they consume and heat they put off is a complete waste. I'm also a fan of virtualized desktops - although the SunRay in my office throws off so little heat I have to wear gloves to keep my hands warm.

• We've consolidated our Sun datacenters into eco-friendly environments, using next-gen power and cooling systems - saving 60% in power load. It took a lot of ingenuity to build those new datacenters - ingenuity fueled by the innovative minds at Sun.

• And we've built professional services expertise around that innovation. So now we're building eco-friendly datacenters for our customers - helping them to be as green as we are.

Which means next year I expect to see our customer names on the Global Green 100 list too.

It was close to lunchtime when my iphone buzzed with the SMS: “Want some FUD?” I had to laugh; while my teenagers are specialists in the new lingo – this errant 'Fear, Uncertainty, Doubt' message from a co-worker was actually an abbreviation for "food". But seeing FUD on my phone's screen reminded me of the months before Y2K – I was working in IT for a telco, and we were feverishly updating all our server equipment to ensure we wouldn't run into the dreaded short date format issues.

Scroll forward 9 years. Here we are, and IT shops are looking at their aging server and storage inventory – many acquired in '99 with Y2K budgets, many facing end-of-service-life, many not meeting current or projected performance demands, costing too much for power and cooling and taking up too much datacenter floorspace.

With the efficiency and consolidation options available today, it's easy to make the case that it's cheaper to move to a new server than stay on the old. So why does anyone hesitate in moving from their older systems? FUD – think of all the issues with moving to something new: painful learning curve, disruption, customized software, ISV apps. Will moving cause costly interruptions to business?

Sun offers two solutions to take the FUD out of datacenter upgrades:

1. Solaris 8 and 9 Containers;
2. Sun Professional Services.

Solaris 8 and 9 Containers are virtual environments for hosting Solaris 8 and 9 applications on a Solaris 10 box. They provide a Solaris 8 and 9 runtime environment with all the performance and quality improvements of the Solaris 10 OS (DTrace, ZFS, Solaris Resource Manager). Now you can upgrade hardware in one stage and your applications in another. Less pain, more time to plan. Containers are a "transition tool" to help port applications to Solaris 10 in comfortable stages (watch this great video with the great Joost Pronk in which he explains Solaris Containers).

And to go with our Containers we have our experts - Sun Professional Services. Our migration team analyzes your original Solaris 8 and Solaris 9 environments, creates a migration plan, and implements and tests solutions as stand-alone projects. Professional Services can easily test, implement and optimize future system and network architectures for our customers (like Barmer Ersatzkasse), while protecting their prior qualification efforts.

No worries. Sun, we take the FUD out of migration. Now if I could just get some lunch.

This week I watched with interest India's launch of their first lunar orbiter, the Chandrayaan-1. My favorite part of any launch is watching Ground Control go from absolute, deadly-serious silence to uncontrolled, jumping joy when their rocket leaves the tower and earth's atmosphere. The success of the mission is down to the knowledge and expertise of this team on the ground. They may never be famous or fly into outer space but without their collective know-how and experience the Chandrayaan-1 would not be a reality.

I was thinking how similar this is to what happens with our Professional Services team. They've taken our leading datacenter technologies like the Solaris 10 OS, LDOMs, and CoolThreads, with our over 25 years of expertise in datacenter strategy, design and build to create Sun's Datacenter Efficiency Practice.

This is because we've found our customers facing a space, power and cooling crunch - not enough floorspace for their expanding datacenters, not enough throughput/power to meet current and near-future performance demands, and utility costs and cooling costs sometimes exceeding the cost of server acquisition. And while many companies faced the same types of datacenter problems, we knew that the solutions need to be tuned to each company's unique business and IT requirements. So we start with Datacenter Strategy Consulting to review our customer's datacenter floorspace, cooling facilities, power requirements, hardware and software, network, and security needs. We then can recommend retrofitting and optimization of current datacenter, or a Sun Modular Datacenter (the always cool Project Blackbox) or building a new facility (like we did, check out this video about our own energy-efficient datacenter in Santa Clara).

And once you have an expert datacenter strategy, you need expert datacenter design. Sun uses a modular or "pod" design that groups racks having the same requirements. Pods create a standard within the datacenter that make the design repeatable and scalable for future growth. We design all our datacenters, whether retrofitted, modular or a new build-out, with energy-efficient equipment and technologies, and green building design concepts. Datacenter Build also means installation and configuration of equipment and readiness services. At its completion your datacenter maximizes space utilization, maximizes energy-efficiency, and minimizes costs.

Sun's Datacenter Efficiency Practice - think of us as the Mission Control to your successful datacenter launch. This is the rocket science of data centers.