I'm not green around the gills or even green with envy. I'm feeling Eco-Green! Today Sun was named to the Uptime Institute's Global Green 100 list. For three great green reasons:

Sun Booth at the Uptime Institute Symposium

• We focus on building server, storage and software products that are sustainable. Some of my favorites are the new Open Network Systems announced earlier this week (using the killer Intel Nehalem processor at 30% less power for compute, and integrated flash at 38% less power/GB) and of course the virtualization built right into Solaris and OpenSolaris. Cuz we all know that most servers are drastically underutilized - like maybe by 85% - meaning lots of the power they consume and heat they put off is a complete waste. I'm also a fan of virtualized desktops - although the SunRay in my office throws off so little heat I have to wear gloves to keep my hands warm.

• We've consolidated our Sun datacenters into eco-friendly environments, using next-gen power and cooling systems - saving 60% in power load. It took a lot of ingenuity to build those new datacenters - ingenuity fueled by the innovative minds at Sun.

• And we've built professional services expertise around that innovation. So now we're building eco-friendly datacenters for our customers - helping them to be as green as we are.

Which means next year I expect to see our customer names on the Global Green 100 list too.

It was close to lunchtime when my iphone buzzed with the SMS: “Want some FUD?” I had to laugh; while my teenagers are specialists in the new lingo – this errant 'Fear, Uncertainty, Doubt' message from a co-worker was actually an abbreviation for "food". But seeing FUD on my phone's screen reminded me of the months before Y2K – I was working in IT for a telco, and we were feverishly updating all our server equipment to ensure we wouldn't run into the dreaded short date format issues.

Scroll forward 9 years. Here we are, and IT shops are looking at their aging server and storage inventory – many acquired in '99 with Y2K budgets, many facing end-of-service-life, many not meeting current or projected performance demands, costing too much for power and cooling and taking up too much datacenter floorspace.

With the efficiency and consolidation options available today, it's easy to make the case that it's cheaper to move to a new server than stay on the old. So why does anyone hesitate in moving from their older systems? FUD – think of all the issues with moving to something new: painful learning curve, disruption, customized software, ISV apps. Will moving cause costly interruptions to business?

Sun offers two solutions to take the FUD out of datacenter upgrades:

1. Solaris 8 and 9 Containers;
2. Sun Professional Services.

Solaris 8 and 9 Containers are virtual environments for hosting Solaris 8 and 9 applications on a Solaris 10 box. They provide a Solaris 8 and 9 runtime environment with all the performance and quality improvements of the Solaris 10 OS (DTrace, ZFS, Solaris Resource Manager). Now you can upgrade hardware in one stage and your applications in another. Less pain, more time to plan. Containers are a "transition tool" to help port applications to Solaris 10 in comfortable stages (watch this great video with the great Joost Pronk in which he explains Solaris Containers).

And to go with our Containers we have our experts - Sun Professional Services. Our migration team analyzes your original Solaris 8 and Solaris 9 environments, creates a migration plan, and implements and tests solutions as stand-alone projects. Professional Services can easily test, implement and optimize future system and network architectures for our customers (like Barmer Ersatzkasse), while protecting their prior qualification efforts.

No worries. Sun, we take the FUD out of migration. Now if I could just get some lunch.

In a way that surprises me, I love my Mini Cooper. I've become a car enthusiast as I never imagined possible. My attachment to my car borders on the downright giddy. I love all things Mini Cooper and even went to a Mini Driving Academy. I'm fairly new to Mini Mania but I've seen my future in Classic Mini owners. At Mini Meet-ups the classic owners talk a lot about maintenance - where to get classic engine parts, where the best, most knowledgeable mechanics can be found, who to trust with your paint job.

At Sun we have a classic community too - our Solaris 8 users. They like what they have and want to stay at that rev. Our classic community doesn't need to worry about maintenance or search for experts; Sun Services provides them Solaris 8 Vintage Patch Service. Vintage Patch Service can take two forms: straight-up Solaris 8 environment Vintage Patch support or Solaris 8 Containers run on a Solaris 10 machine with Vintage Patch support. Either way Vintage Patch support keeps our Solaris 8 users up and running smoothly.

And should our classic Solaris 8 users decide to move to Solaris 10, Sun Professional Services is ready with migration support to plan, test and implement their upgrade.

We've discovered the same thing about storage systems. A few years ago you could get storage in just a couple flavors - the original block devices or file storage that came on the scene in the 1990s. Both had just a few data services floating around the bottom like olives for additional flavor. But now that the world is starting to build storage systems using standard server technology and general purpose operating systems, more and more flavors of storage are seeing the light of day. Flavors dictated by the problem facing the customer, not by the layout of data on some physical media. Flavors formed by the application dealing with the customer problem, not by speeds and feeds.

This week a team of specialists in the UK tackled a big problem faced by our European telco customers - the controversial EU Data Retention Directive with a new Secure Data Retrieval Server that leverages an X4500 server, Solaris 10 operating system, and some partner software build purposely to solve this type of problem. The UK team didn't have to spend years negotiating a product spec with large engineering teams - our engineering teams and our partner community had already empowered them with the ingredients to build a compliance solution specific to the needs of those European businesses dealing with the new EU legislation.

Someone asked me today if the announcement of the Secure Data Retrieval Server means we're no longer committed to Honeycomb. Nothing could be further from the truth. Fact is, our coffers are full of ingredients, and while our Honeycomb team is working hard with customers and ISVs in healthcare and digital libraries, our team closest to the problems facing European telcos found the combination of the X4500, Solaris, and CopperEye created a great solution.

Because when a vendor has the right ingredients, customers have choice.

We've certainly tried that approach at Sun; we've even acquired companies to help us in those attempts. But we always come back to our core of openness, partners, and innovation. So while the traditional focus has been around creating the mother-of-all-storage-management-dashboards, we've been focused on inventing better data management engines, advocating storage standards and delivering application-enabled device management.

Now don't get me wrong, some customers still need that dashboard. So for years now we've offered one that is considered best-of-breed on that market. And we're happy to look to one of our strategic partners for the development of that product. And some in the traditional storage industry also don't give you credit when you partner for a piece of your portfolio - but partnerships are an essential part of our strategy at Sun.

Let's talk about our areas of focus:

1. Innovation in data management - with Solaris and ZFS, we've got the automatic transmission for storage. No more deciding how to lay out volumes, which RAID to configure, etc. It's all built right in, and it's all automated.

2. Storage standards - After spending decades in the networking world, where you're nothing if you aren't open, when I started working in storage a couple years ago I was amazed at the API swapping that was going on. Thank goodness for SNIA and the Storage Management Initiative (SMI). Finally vendors are working to comply to open standards, rather than hoarding their interfaces for themselves and special friends. At SNW last month, I participated in a SMI Executive Luncheon where we discussed not only where SMI should go next, but also our commitment as key storage vendors to that standard. There were 30 of us in that room, and the majority of us knew that our future success, and that of our customers, depended upon open standards. Sure you could still see some feet dragging, but the storage world is finally becoming open. At Sun we're also working really hard in the object and file spaces too - in the near future look for XAM and NFS changes that will make data management just that much easier.

3. Application-enabled device management - we've got lots of storage devices in our portfolio, and we're focused on ensuring they have the best device management possible. So there are two things going on here - first we're using standards to talk to the devices, second we're setting up the devices so that the apps using them will work well. On the disk side of the house, we have our Common Array Manager, which speaks SMI-S on the bottom to configure and manage arrays, and supports application profiles on the top. On the tape side of the world, we just released ACSLS v7.2 today (that's our Automated Cartridge System Library Software), which now uses PostgreSQL as its underlying database management system. And we're working to continue integrating all the great backup management software that came to us through STK (and it came to STK through their acquisition of Storability) with ACSLS - bringing the best of tape virtualization management together with backup management. Not to mention all sorts of data protection software and automated archive software, etc, etc. All that on top of a wide system of partners and an open source community.

Considering this is my longest blog entry yet, it's amazing there are those who don't think Sun has much in the way of storage management software. Perhaps we're just counting differently in the new world.

Now take the example of NFSv4.1 - the latest version of the NFS spec being worked in the IETF. In opensolaris.org you can find an NFSv4.1 client that anyone (yup, anyone from any company) can use to help get their NFSv4.1 server implementation going. Which helps advance what shows up at Bakeathons and Connectathons. Which helps advance the spec more quickly. Which should help get better solutions into customers hands earlier. All enabled by an open source community of developers listening to each other in order to get to a common goal.

On a slightly different note, check out this pic of a baby owl nesting at our Sun Broomfield campus. Thanks to my pal Steve G for letting me know I was walking past some shrubbery where the little one hangs out. And mucho thanks to the guy in Building 6 who pointed to mama owl eyeing me from up above as I quickly snapped the picture... I got away with my head intact. Remember the wise old owl poem? "A wise old owl lived in an oak. The more he saw the less he spoke. The less he spoke the more he heard. Why can't we all be like that wise old bird?"

Let's set the background: First, we actually did grow up with respect to our storage portfolio (certainly a lot had to do w/ Sun's acquisition of STK). Check out the storage products we announced at SNW: our Low Cost Array, the library partitioning (ha – the only library on the market that can be shared between mainframes and open systems), our incredible file browser that lets you see across tiers of storage. New conversations are always easier when people believe you understand the old conversations. Second, the stage continues to change with exploding data growth (exabytes, exabytes, exabytes) and extensive retention periods (decades, decades, decades). When it comes to data, it's just not the same world it was last year, or the year before, or the year before that... And last but certainly not least, general purpose technology has caught up with the performance and reliability demands of storage - there's little need to build the world's storage from scratch anymore. Out with the custom ASICs and boards, out with the real-time embedded kernels. In with x64 servers, volume CPUs, Ethernet, and the general purpose operating system. So if you can build storage from general purpose hardware and software (check out the Thumper), what's next?

Open source, of course. Once you move from the proprietary to the general purpose, you can take advantage of all that world has to offer. Which is why on April 10th we announced an open source community for storage – because we're making the entire storage I/O stack within Solaris available via the opensolaris.org storage community. So customers and partners working to solve the world's toughest data management problems now have access to the source code and the developers of the world's best operating system.

Now that we've hatched our storage open source community, interest from storage analysts, press, customers, and partners is overwhelming. The ugly duckling has truly become the swan.

Earlier this week I was with an account team discussing Sun's whole portfolio with a global bank. First the server guys pitched... I love listening to SEs talk with customers - each one has a unique and interesting twist on their area, with cool tools, interesting data [not to mention insightful opinions that we can wrap back into product strategy] and excellent technical explanations that get to the meat of a customer's decision. Oh, the delicate balance between chip frequency and memory speed leading into CMT was a delightful discussion! Then the software dudes took over - Java, Solaris, open source, more Java, more Solaris, more open source...

At 4:58 PM the software dudes contritely ceded the platform to me, leaving me just 2 minutes to explain our storage strategy. A few years ago I would have been in miserable trouble. But we are building storage from general purpose computers and general purpose operating systems - Sun's x64 and UltraSPARC systems and Solaris 10! And of course, that's what we had just spent the last few hours discussing with this customer.

Granted it took me a few more than 2 minutes to explain the changes in the storage industry that are driving us in this direction. Data is exploding - multiple exabytes of new data being created every year! And the tradition in the storage industry has been to build special purpose hardware and software to manage that data. This custom and proprietary strategy worked because the performance and reliability requirements of storage just couldn't be met with off the shelf computing. Not anymore! When we think about what we need in a storage OS - it's reliability, availability, security, performance, data integrity, ... When I listened to my software colleague talk yesterday about Solaris, it was all about reliability, availability, security, performance, data integrity, ... And a few more cool things thrown in for good measure, like observability (DTrace), virtualization (containers), "better than RAID6" software RAID (in ZFS) and so on. All with a developer community consisting of Sun Storage, Sun Software, and Sun Server engineers, along with our partners and the world participating in our open source efforts. Why would I want anything but Solaris to manage my data?

And what about storage controllers and their processors? We've got them coming out the you-know-what... Fast, cool, space-saving, really sweet storage controllers. We just happen to also call them servers.

People in every division of Sun are working on very interesting storage solutions, which makes it was easy to explain our storage strategy. Good thing, because I hate being the person between a hungry group of people and their dinner.

Now I spend my time talking to execs, customers, analysts, employees about how our cool technical inventions here help to make the world a better place - a fun position to be in when you actually have cool technical inventions to discuss, like Solaris, like Thumper, like ZFS. So I've been feeling pretty pleased with myself...

Then last week at a leadership conference our very own CEO Jonathan Schwartz said “The Geeks are in Power”. When you look at life in a cube these days (metaphorically speaking again, because who actually works in a cube?), who is more connected than the developer? Write some code and share it with the world... Create a community of like-minded individuals to build something bigger than you can build yourself... Give away your inventions and STILL help your company make more $ than it's made before... Maybe it's time to hang up the heels and go back into the cube...

I'm sure Riley was trying to achieve a state of Zen-ness with his hard work at this garden... look at the dinosaurs intertwined with the soldiers... the piles of rocks... even a pen cap thrown in for good measure... (is that uncapped pen lurking in the cushions of my chair?) And while the contemporary artists among us might relax with the results, the more conventional like me were just exhausted by the time Riley and dad left for the day.

And how is this related to storage you might ask? This is exactly what happens when you take special purpose storage technology from the 90s, running single threaded operating systems on specially built boards, and you put it into today's world. How can you run your Web 2.0 application on your storage system? Once you move aside the dinosaurs and pen caps, you're left with nothing but a mess of firmware trying to handle sectors, slices, and spindles.

That's why we're building our storage systems today with general purpose hardware and software. That's why we think Thumper matters. Because our world today is different. We've got to rake the dinosaurs, pen caps, and soldiers out of storage and give today's developers a better way to manage their data.

Congrats to all the great engineers that made this happen over the past 10 years: Jim², John, Mark, Simon, Phil, Marcus, Jeff, Paul, George... who did I forget? And we're getting really good feedback from interesting customers building large web infrastructures. Developers that need to do new and interesting things to protect the volumes of data their customers are creating.

We're open sourcing more and more software all the time. Join our developer network to get in on the fun.

Check out the Big is Bad emblem on the tow-hitch - a perfect statement. But this big bad thumper isn't nearly as eco-responsible as our hybrid data storage server at Sun. Our x4500 data storage server holds 24 TB of data in a 4U of rack space, starting at $2/GB. A data storage server that can run any application - right on the storage system itself!

We're building new storage systems like this just because there's too much data in the world. Too much to just shove away on a block storage device and forget about. Too much to simply spool to a tape and ship offsite. Data today matters to more and more people over longer and longer periods of time. Data that has to be accessible when it's needed. You know what that means? It's not so much about how you store it - sure there are tons of options for disk and tape to meet your performance, reliability, scale, etc needs - its really about the applications you use to retrieve it for use again and again...

I did a double take. The guy driving did have a ponytail, but he definitely wasn't Jonathan...