Tuesday December 06, 2005
Tuesday December 06, 2005 No more Devil's Advocate? Say what?
I have finally had a chance to start reading Tom Kelley's (IDEO) new book: The Ten Faces of Innovation.
I am always a bit skeptical of these kinds of books. Design firms rarely get a chance to ship products and walk their way through the entire messy process. But what they do get to do is design and create. And innovate. And IDEO has a pretty cool track record.
The book is about the roles that people can take to further innovation within an organization or company. The premise is that in our fiercely competive global economy, innovation is key to success. So far so good.
One of his first points is how the role of Devil's Advocate may well be the biggest innovation killer in America today. Think about it. How many times have you been in a meeting, on a roll, brainstorming up ideas only to have someone jump in and say,
[evil laugh]
"Let me play Devil's Advocate for a minute...".
I have done lots of brainstorming and ideation over the years and I can only think of a few instances where the devil hasn't killed the flow of ideas.
( Dec 06 2005, 12:46:32 PM PST ) Permalink Comments [2]
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