Tuesday January 16, 2007
Tuesday January 16, 2007 ...or a business thinker?
I came across this interview with Roger Martin on the Design Strategy conference pages. It offers an enlightening perspective on working with designers from a business person's viewpoint.
I especially like the discussion around reliability and validity. Business people think in terms of how reliable a product will be. Designers think in terms of how valid the design of a product is. This is an over-simplificiation of course but it sheds light on how one might 'design' a better conversation with a business person. Which is the intent of the interview.
The part about how designers love constraints and business people hate them made me laugh out loud. We designers are an odd lot sometimes - chain us up with constraints and we just work harder.
[evil laugh]
( Jan 16 2007, 02:55:29 PM PST ) Permalink
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