One of my customers mailed me this image (the original is
here).
I must admit I did smile when I went over the different pieces.
However, at the same time I realized that this might exactly be one of
the reasons we could do better as a company. Bad Marketing? Maybe. At
the very least I could try to explain what the different pieces really
mean and how they fit together:
- Destroy Microsoft Somehow - most,
if not all of our customers have a mixed environment and a large part
usually consists of some kind of Microsoft-based environment. Fighting
Microsoft is no good for anyone so instead of doing that, Sun decided
to get into a partnership with Microsoft with the intend to have our
joint customers benefit from that. One example of a positive result is
that the latest Sun Ray Server Software (version 4) runs itself on Windows AND enables a direct connection to Windows Terminal Services.
- Linux - we
offer Linux as an alternative, another possbile choice, to our
customers that utilize the x86 platform. For the rest, we sincerely believe Solaris is a better Linux than Linux.
- Java Desktop System -or
JDS is the name of the collection of desktop productivity tools that we
offer. Think Mozilla, StarOffice, PDF viewer, Evolution and others
here. It is NOT an acronym
denoting 'the Linux from Sun': this misunderstanding comes from the
days we started offering JDS which at that time was available for the
Linux OS only.
- Opensourcing Java
- we might some day but it would take more than 2 years from now to do
so. Time we need to sort out legal stuff, licensing conflicts etc etc.
Sun clearly choose to NOT spend 2 years on that but instead spend
resources and time on developing Java 6.
- Solaris - one
of our crown-jewels (and the one OS I am absolutely in love with). By
opensourcing it we created a win-win: we gain much better insights in
what customers actually expect and want from Solaris; customers can see
under the hood and do bugfixes themselves. Needless to say, the one
spot all of this is happening is opensolaris.org .
- MadHatter - MadHatter
was our first attempt to position a desktop based on Linux. In fact,
MadHatter was JDS + RedHat Linux. Didn't work, IMHO because the world
did not want Yet Another Linux Distribution. Nowadays we offer JDS on
both Linux and Solaris.
- SunONE - Originally stood for Sun Open Network Environment, which has evolved into our current Java Enterprise System (JES) offering.
- StarOffice - positioned as a free alternative for Miscrosoft Word and based on OpenOffice
- Ultra Thin Clients - this must refer to our SunRay
product. A concept no-one else has until this day, with extremely
small, quiet, dumb (videocard only) 'terminals' on the desk and a
SunRay server in the datacenter, sized adequately for the number of
users and average workloads and providing session migration between
desks, offices and even countries!
- Solaris x86 - No, we do NOT sell this anymore. Instead, we give Solaris away for free. Both the x86 and the SPARC version. Just have a look at the Solaris pages on www.sun.com.
- N1 Platform - N1, short for (originally) Network 1 comprises
our vision that everything in a datacenter should be seen as a
resource, and be managed as such. This means that physical boundaries
between ie servers, between storage boxes etc vanish. The whole
Datacenter is seen as one big pile of resources: CPUs, memory,
diskspace, network capacity. Remember our tagline: The Network is the Computer. The Sun N1 Software hence is a portfolio of products for automating servers and
applications life-cycle management, and managing grid services across
heterogeneous environments. Look here for more info on our N1 Software Portfolio.
I hope this brief description clears up things a bit.