Define Creativity
When it comes to companies which are creative(will tell in a bit about it), first thing comes to mind is Apple Computers (iPOD, Mini Mac, iTunes). Creativity is not necessarily related to technology or products. We can apply it on business processes, execution, product reach, literally on anything. Beleive me!
Creativity: Doing common things in an effective uncommon ways. Good news is 'everyone can be creative'. So the answer is think, think and think! You will landup with a creative solution.
Good Examples:
I am sure there are many companies out there which fits this bill. Innovation/Creativity is like fuel/gas to corporate engine. If you have creativity, then it will take you for a long smooth ride. Who knows, one day you might hear Sun.D! (Sun Designs ... Creative Ah!)
Do you agree with me? How do you define it?
Creativity: Doing common things in an effective uncommon ways. Good news is 'everyone can be creative'. So the answer is think, think and think! You will landup with a creative solution.
Good Examples:
| Companies |
Why |
| APPLE |
Nice Designs |
| EBAY | Online virtual market |
| SUN | Java, Niagara Systems (Multicore Chips), JES, Solaris 10, 3D Desktop & Sun Grid |
| DELL |
Good Supply Chain Management |
I am sure there are many companies out there which fits this bill. Innovation/Creativity is like fuel/gas to corporate engine. If you have creativity, then it will take you for a long smooth ride. Who knows, one day you might hear Sun.D! (Sun Designs ... Creative Ah!)
Do you agree with me? How do you define it?
Your definition is quite correct. BW recently had a whole issue devoted to Creativity, and I quote (extensively):
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GET CREATIVE! (cover story)
...Oops. It turns out there are a growing number of really smart engineers and scientists "out there," too. They've learned to make assembly lines run efficiently, whether they turn out cars or code, refrigerators or legal briefs. So U.S. companies are moving on to creating consumer experiences, not just products; reconceiving entire brand categories, not merely adding a few more colors; and, above all, innovating in new and surprising arenas.
...The Knowledge Economy as we know it is being eclipsed by something new -- call it the Creativity Economy. Even as policymakers and pundits wring their hands over the outsourcing of engineering, software writing, accounting, and myriad other high-tech, high-end service jobs -- not to mention the move of manufacturing to Asia -- U.S. companies are evolving to the next level of economic activity."
...Think out-of-the-box consumer experiences, and you get the idea of paradigm shifting. Old paradigm: corner coffee shops. New paradigm: Starbucks. Old: radio. New: satellite radio. Old: crowded electronics stores. New: Apple Computer stores. Old: grungy, smelly circuses. New: Cirque du Soleil. Old: any airline. New: JetBlue Airways. Old: Macy's. New: Target. Old: Earth-toned Birkenstock sandals. New: colorful beach "Birkis."
The evolution of the economy toward creativity has been underway for some time. Steve Jobs, of course, has turned Apple into the paragon of the creative corporation. Companies throughout the world are deconstructing Apple's success in design and innovation, and learning the lessons.
Posted by Umang Kumar on August 19, 2005 at 07:21 AM PDT #