e hënë mars 07, 2005

New Corporate Real Estate Blog

I'm starting a dialogue about financial issues in corporate real estate (CRE) and invite all interested parties to join in.

The dialogue I envision will be about difficult issues CRE execs confront as they make risk/return decisions for their companies – decisions like whether to lease long or lease short, whether to lease at all or own, whether to plan around market cycles or ignore them.

It'll also be about issues CRE execs face as they attempt to reconcile the divergent goals of, on one hand, the corporations which they serve and, on the other hand, the real estate industry within whose world they must operate. I hope the dialogue will allow three groups – CRE execs, corporate finance execs, and real estate investors – develop a better understanding of each others' worlds so they can better team to create value-creating CRE solutions for their mutual betterment.

Many of my postings will be prompted by news items that relate – many times not so obviously -- to corporate real estate. As such, I hope the ensuing discourse will be provocative and have a certain immediacy.

I also plan to post about issues that I confront in my role as Head of Financial Strategy in Sun's Workplace Resources group. Since this dialogue will be available to those both inside and outside of Sun, I will have to be careful to not divulge any proprietary information. Even with this restriction, though, I believe I'll be able to post articles with enough substance to provoke comment.

Which brings us to the issue of "comments"...

A dialogue requires more than one voice. I am hoping readers will comment on my postings and on each others' comments and that the blog takes on a life of its own. I'll be the steward, but I don't want to be the only one heard. The greater the participation, the more we'll learn from each other.

So I'm hoping to hear from readers, and now would not be too soon. Seriously. A good way to comment now would be to give me suggestions for topics I should address. I'd really like to hear your ideas. Please let me know by commenting on this posting.

I look forward to hearing from you