Change Mo' Head

On Tuesday I attended the M2 conference in San Francisco. This is supposed to be read em-squared like marketing squared. It's put on by Butler Shine Stern and Partners. In the interest of full disclosure, we're clients of theirs, so we got in free.

I do have a bit of a complaint. The day started with an hour-long networking breakfast, but I didn't know it, so I rushed to the city at 6am, only to find that the content didn't start till 9am. I did get to do a bunch of networking, but still, it would have been good to know.

Some great stuff happened. I'll give you a few highlights.

Greg Stern blew me away by quoting John Lennon before the first guest speaker even showed up: "I just want to change your head."

The back story to this leads back to my personal life, in which my significant other and myself constantly say to one another one of these two phrases.

"Change Mo' Head." Which means "I need to think about this in a different way."

or "Change Yo' Head." for which I think the meaning is obvious.

It's great to think this change yo' head concept came from John Lennon, or at least came from the giant collective unconcious of which John Lennon is a part.

It's important to remember that we often have little control over our environment except in how we react to it.

In other words, nothing will be different unless you change how you think about it. Change Yo' Head!

More on this dang conference tomorrow. I swear.