Qingjiang Yuan
Sunday Mar 02, 2008
The Four P's in Marketing Mangement
includes the physical product and its packaging, or a service along
with warrantees and guarantees.
of advertising, sales promotion, public relations, direct marketing,
and personal selling.
channels of distribution, e.g., wholesalers, retailers, etc.). Channel
of distribution members help to physically move product from a
manufacturer to the ultimate consumer via those wholesalers and
retailers.
Posted at 09:31AM Mar 02, 2008 by byuan in Marketing Management | Comments[4]
The Four P's in Marketing Mangement
Product - A good, service, or idea to satisfy the consumer's needs. It
includes the physical product and its packaging, or a service along
with warrantees and guarantees.
Price - What is exchanged for the product, usually money.
Promotion - A means of communication between the seller and buyer. It consists
of advertising, sales promotion, public relations, direct marketing,
and personal selling.
Place - A means of getting the product into the consumer's hands (via
channels of distribution, e.g., wholesalers, retailers, etc.). Channel
of distribution members help to physically move product from a
manufacturer to the ultimate consumer via those wholesalers and
retailers.
Posted by Amit on September 23, 2008 at 06:22 AM PDT #
good
Posted by 202.160.162.179 on October 04, 2008 at 12:23 AM PDT #
its wonderful
Posted by Gopal Krishna on August 14, 2009 at 07:05 AM PDT #
good
Posted by pushpendra mishra on September 25, 2009 at 12:21 PM PDT #