Alec Muffett at Blogs & Social Media Conference

Alec Muffett is a geek and proud of it. That makes him my hero, being a geek myself, and sometimes a maligned one at that. :) He's been blogging since Day One ... he's an early adopter and innovator, building his own blog software from scratch, and building readership with interesting stories about his life at home, and his work at Sun.

Alec gave a talk at the 2006 Blogs & Social Media conference earlier this year, and shared his experiences in a funny, engaging talk (Business Blogging – Innovate or Die?) that recounts his early experiments in corporate blogging, and gives glimpses of what the future might hold for companies interested in blogging / social media. Hint: it's about reinventing the way they companies amongst themselves, and how they reach out to customers, too.

Highly recommended -- worth watching!

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