What makes us want to go back to web sites or even retail stores? Is it just for low prices, nice designs, or is it about trust or a relationship. I'm sure all of us have had a great experience with a web company and probably a poor one as well. The question then is what makes a good web relationship? Sure, finding your way around (aka easy navigation) is one thing, but also presenting relevant information when you want it also impacts your experience. Of course, some sites go way overboard in "remembering" to much about what you looked at. Do I really care that someone remembers I looked at a book 11 months ago? Some site have a simple task of presenting you relevant content Babycenter.com, who we invited to speak to my staff, has the benefit of knowing when a baby is due and can work backward and forward in time and present you information that is relevant during the trimesters. What a nice advantage they have in knowing what is going on and what you might be experiencing and being able to present relevant information. As a technology solutions provider, we have to know our different audiences, know what is important to each, and try not to insult any one of our visitors with non-relevant information. We also have the challenge of some visitors are shoppers, some are researchers, some are kick the tires downloaders of our software -- all of which are perfectly fine.
The industry talks non stop now of Web 2.0, AJAX, and all the personalization capabilities. What I see us striving to do is to find the right blend of an orchestrated experience. We should look beyond single point in time views of our web sites, but plan out 1-3 years of how someone can/should experience Sun Microsystems on the web. This is the emergence of the Customer Lifecycle Experience. Maybe its similiar in concept of ILM and ALM, but focused on you, the viewer/customer.
The future is more than purely a personal experience, it will be about what, when, and how we communicate (of course in personal, relevant ways). Just as we see from sites like Babycenter.com, there is a lot to learn about timely, relevant, and personal communications.
The industry talks non stop now of Web 2.0, AJAX, and all the personalization capabilities. What I see us striving to do is to find the right blend of an orchestrated experience. We should look beyond single point in time views of our web sites, but plan out 1-3 years of how someone can/should experience Sun Microsystems on the web. This is the emergence of the Customer Lifecycle Experience. Maybe its similiar in concept of ILM and ALM, but focused on you, the viewer/customer.
The future is more than purely a personal experience, it will be about what, when, and how we communicate (of course in personal, relevant ways). Just as we see from sites like Babycenter.com, there is a lot to learn about timely, relevant, and personal communications.
could give almost clear issues regarding relationship experienced and made through web. This could help a lot of web users seeking lifetime relationship either a lifelong or just a trial relationship.
Posted by Leonila on January 31, 2008 at 04:45 AM PST #