I frequently look at what kinds of companies Sand Hill Road venture capitalist fund. Lately, there seems to be a whole lot of activity in the RSS space. This has got me thinking if in 2-3 years, we will see a huge drop in viewers coming to corporate websites like sun.com. Seeing what many in the press corps or analysts do for their work, will their model of aggregating blogs, newswire feeds, press releases, podcasts in RSS feeds to their personal aggregation page carry over to regular web users? If that premise is true, users could personalize their web view with content coming from many sites and could immediately see information about Sun, IBM, HP, and others with just the cut of information that they believe is relevant. Does this mean the companies website goes away, probably not, but we should move quickly to rethink information delivery that is already knocking on our doorstep. We will have to watch if the main sites begin to see any drop off in visitors and observe any pickup in information fed through RSS.
A few years back, the buzz on Sand Hill Road was around blogging and now it's getting to be given. Of course, there's a whole lot of buzz around YouTube and MySpace as well. How this all works out will certainly be interesting to experience.