Claire's Alternate Version of Reality
Blogged by Claire Giordano

20050702 Saturday July 02, 2005

Community and Art
Art of Start CoverMy husband read Guy Kawasaki's "The Art of the Start" the other day, and I clumsily knocked the book out of its dust jacket.  Lo and behold, I found treasure.  On the inside of the book's dust jacket - cover art.  Lots of it.  All from different artists, created as part of a cover design contest.  Printed on paper that is usually empty and void - I don't think I've ever found an easter egg of any kind on the inside of a dust jacket before.  Cool.

And it's certainly good idea fodder for budding writers out there (who probably haven't thought about their dust jackets yet!)  What I like about this contest - not only did people get to try their hand at creating the actual cover art, but the contest produced collaborative art that has its own place in the world - on the inside of the dust jacket.  I prefer the inside cover to the outside, actually.  And - it's further evidence of the benefits of community development.  And as folks in the OpenSolaris community talk about running a mascot contest, well, clearly the Kawasaki collaboration here caught my eye.

Here's a 30%-sized snapshot of the inside of the dust jacket.  You can find the real deal on Guy Kawasaki's website in pdf here.

Art of Start Inside Dust Jacket

An excerpt of Guy's description of the contest is on his website.  Apparently Guy received 150 entries from approximately 70 people.  Most of the cover designs are here (complete with names of submitters and everything.)  My favorite image - 4 cyclists against a red backdrop, starting a race.

Kudos to Guy for having such a whacky idea, and to his friends at iStockPhoto - "the fastest growing royalty-free collection in the world."

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