Sunday February 13, 2005
Sunday February 13, 2005 Eyetools: What Do People Really Look At?
Greg Edwards, the CTO of Eyetools, just started the Eyetools Research Blog in early February. If you're interested in understanding more about how the human eye travels around web pages, and what is more likely to catch people's attention vs. what is more likely to be ignored, check it out. From Greg's first blog post:
"I love what I do and I believe that understanding visual interaction data (what people look at) can really help people design better websites... yet, other than talking directly with clients, I haven't had an opportunity to talk about all the really cool things that we discover — until now!
This weblog is going to be my vehicle to talk about surprising data I've seen, "rules-of-thumb" that we discover and interesting directions in the research." - Greg Edwards
I particularly like seeing the "I love what I do" sentiment.
Props to Steve Rubel's Micro
Persuasion for pointing me to Greg's blog.
In keeping with the old saying that a picture is worth
a thousand words, here is Greg Edwards' heatmap
of people reading one of their blogs. Cool. Now I just need
to put
these lessons to use in the formatting of my own blog pages...
If you want to know even more about this area, Martin Hardee (the
blogger behind "Sun.Com Usability, Design & Other Stuff") posted "Where
your eyes travel on web pages" last October; the blog includes a
link to the Poynter Institute's fascinating
writeup titled "The
Best of Eyetrack III: What We Saw When We Looked Through Their Eyes."
It's all connected, too - the Poynter research was done in partnership
with Poynter, the folks at Eyetools
and the Estlow Center.
Technorati Tag: Eyetools
(2005-02-13 14:24:28.0)
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