Aaron Cohen

Flurry of Eco coverage while I was gone

Tuesday Jan 30, 2007

Back from my Florida vacation.  I was off but I was on, talking to my parents about the importance of being green. 

Back on the homebase, we had a flurry of press coverage.

COOL ECO PODCAST
http://podcast.tech-talk-with-craig-peterson.com/index.php?id=501

 
Running Wild
The Wall Street Journal, Christopher Lawton; January 29, 2007
http://online.wsj.com/article/SB116974913653887953.html
 
Servers have gotten much more powerful in recent years. But they've also gotten hungrier.
 
In 2006, businesses world-wide spent about $55.4 billion on new servers, according to market-research firm IDC. To power and cool those machines, they spent $29 billion, almost half the cost of the equipment itself -- and that number is rising. With the average server system, the customer spends "more on power and cooling over its entire life cycle than what they will spend up front," says Michelle Bailey, research vice president at IDC.

 
Energy Hogs on the Server Farm
By David Raths
Public CIO
December 27, 2006
http://www.public-cio.com/story.php?id=2006.12.19-102972


 

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World's Largest Banking Group Goes Green With Sun Fire T2000 servers

Tuesday Jan 09, 2007

OK, so you care about saving money and care about the environment, but you still need that one "proofpoint" to convince your boss to go green and turn to a great company like Sun for your eco-responsible computing needs, while saving big money in the process.

Here's what you need - drum roll please: PROOFPOINTS.

Here's one:

Look no further than this article in Computerweekly about how important it is even the largest global banking groups in the world, like HSBC.

According to CTO Ken Harvey (shown below) HSBC says 6-7% of cost of running datacenters (sorry, datacentres) is going to power now where in previous years it was about 1%.

 
(Ken Harvey, CTO, HSBC) 



According to the article:

Any savings on power consumption will have an immediate financial gain for the bank. HSBC is rolling out Sun T2000 servers, which are said to deliver up to three times the throughput at 30% less power and cooling costs compared to alternative server hardware.

Thanks for spotting, BM Seer.

Buy now here. 

Oh, still hesitant? Why don't you try before you buy, risk free for 60 days?

 

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Sun Contributes to Healthier Climate

Monday Jan 08, 2007

Happy Monday!

 
Check out the special Forbes issue on Building a Healthier Climate.


Sun Microsystems is prominently featured.  Click on picture below.

 

 

 


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Energy Star for Servers Coming Soon?

Friday Jan 05, 2007

Non-bloggers wonder sometimes why read other people's blogs when you can just read the news.  Well, case in point.  I completely missed an important story over the holiday had I not read ddnotes today.  

CNET has a story on December 26 that is quite interesting, since Sun is a leader in this space when it comes to energy-efficient servers and has been working with the EPA.

 <snip from C|NET>

In a letter to computing-industry representatives Thursday, the federal agency said it "is initiating its process to develop an Energy Star specification for enterprise computer servers." Energy Star certification is a voluntary program identifying products that meet EPA-set efficiency requirements.

 


 

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Carbon Offsetting Your Flight

Sunday Dec 31, 2006

An interesting site and service from Better World Club, an eco-friendly travel club catering to eco-friendly
conscious travelers.  The club is offering carbon offset options (certified by Climate Neutral Network) when flying.  I'm still investigating this type of service as offsetting is a hot topic and there have been mixed reviews.  Definitely worth tracking.

 


 


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Kill a Watt -- Power Meter now Bundled with Try and Buy Program

Tuesday Dec 05, 2006

It's never been easier to cool down your data center.

Did you know that starting today that Sun's Try and Buy program at Sun just got cooler?  Now Sun is including a Power Meter with your order of a Sun Fire T1000 or Sun Fire T2000 eco-responsible computers (yes, the ones with breakthrough energy-savings and that are eligible for the PG&E Rebate if you are in their region.  This allows you to quickly test your installed servers with your new order to see just how energy efficient it is.  And from that you can easily figure out how much money you're going to be saving your company.  This is the first time IMHO that any vendor is doing something like this.  And from that you could win a server, just buy submittting your results.  

Simply put, how cool is that?  I attached some pictures.  All the details can be found here.


OK, a Few Detail (and more photos) below:

  • As part of Sun's Power Meter program, each Sun Fire T1000 and T2000 system shipped as part of the Try and Buy program will be supplied with a free P4400 Kill A Watt power meter from P3 International, supplied by Teledynamics LLP.  (We don't endorse one power meter over another, but believe the more inexpensive ones do a good job of giving you an idea).  This lets customers measure and compare power consumption in their actual datacenter environment.  This one is regularly priced at thirty bucks.  Also - some fine print - since power meters are region-specific this is best for North America use only.

  • Sun will also supply Try and Buy customers a guide to demonstrate how to use low cost power meters with the Sun Fire CoolThreads servers.  The quick-start guide to get you started to measure your power measurements is here, though once you get serious you'll want to go here.

  • Sun also provides a formula to calculate the Performance per Watt metric.

    • Divide the performance the server delivers (i.e. simultaneous users, transactions per minute, etc.) and divide by the power consumption reported over the duration of the benchmark test.

    • Additionally, by plugging results into Sun's SWaP calculator you can reveal the true level of performance, power and space efficiency of the servers.

Equipment:

  • P4400 Power Meter

  • 1:3 outlet converter

 

 

 

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Coming Soon: Living With Ed - New Eco Reality TV Show

Friday Nov 17, 2006

Ed Begley Jr. has a new eco reality TV show coming soon to HGTV called Living with Ed.

 

 

Thanks Hugg. 

This is not the first time a celebrity has committed to do an eco show.  In fact I've blogged on this exactly a month ago.
I will not reserve my opinion: because the world idolizes moviestars we are likely to see even more green awareness in 2007 in the coming year.  I speak about this lightly because it is Friday.  Speaking of which, my wife, who owns a vintage store and sells some new and old things (think reuse), and I have been talking about opportunities within her store and with her 'supply chain' to get more eco-responsible.  She has decided to write a letter to all of her vendors about her New Years Resolution to become much more eco-conscious in 2007 -- and stress the importance of packing things in a much more eco-friendly way -- no more Styrofoam peanuts, please.

OK, enough.

Have a green weekend, Universe.

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