Innovation + Responsibility

I am pretty excited today - we are getting ready to send our final edits on Sun's first CSR report and I expect to have the fully designed PDF of the report some time tomorrow. That means that starting Monday, all interested parties will be able to download it at sun.com/aboutsun/csr.

In time, this site is going to be where we do the bulk of our reporting - we want to move away from printed reports and we are hoping to be able to update our reporting more frequently than the traditional once-a-year standard.

The report is Sun's chance to put a stake in the ground with respect to how we define corporate responsibility for our company. The best thing about the report, in my opinion, is that we actually do just that - we define it in a way that makes sense for our business. Whether acknowledging our responsibility to create energy efficient products, or owning up to the fact that our employees do a lot of commuting and so we have a responsibility to help curb that, or highlighting our commitment to doing what we can to eliminate the digital divide, whether enabling access and participation for people with disabilities or making the Network available in often overlooked or impoverished communities around the world.

In otherwords, we clearly lay out a very Sun-specific view of CSR. That means that we are not putting out a generic report that sticks to the usual CSR script. Granted, it's our first report so all of our tracking and measuring is not yet in place. But we do have in place several public commitments that require us to get these systems set up.

We may be new to CSR reporting, but, as I am learning is typical of Sun, I suspect we will soon leapfrog ahead. I for one am looking forward to it!