Erwin's StarOffice Tango

Erwin's StarOffice Tango
Erwin Tenhumberg's Insights into Open Source and Dancing
... or why Open Competition matters

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Sonntag März 20, 2005

Being creative
Yesterday my wife and I went to the exhibition "LeadAwards 2005" here in Hamburg. The best articles, ad campaigns, ad texts, ad pictures out of German magazines were shown there. The first half of the exibition was very interesting, since I enjoy watching creative and funny ads. The second half was a bit boring.

Nevertheless, the gold winner in the category ad of the year was also my favorite. You can see it here. You have to click on the link "1. WMF 'Die Fliege', KNSK" under the category "2. Anzeige des Jahres". BTW, Apple's iPod campagne won in the category best ad campaign.

Since I like creative, interesting, cool and funny ads, I can recommend a few books that I have digged out about this topic. I also found some nice books about branding and packaging design. Here they are:

● Creative Advertising by Mario Pricken
● Designing Brand Identity by Alina Wheeler
● eat me by Ben Hargreaves
● Branding & Packaging - The ultimate Marketing Solution by Murray J. Lubliner
● Absolut Book by Richard W. Lewis
● Design Secrets: Advertising by Hickey
● Logos: Making a Strong Mark by Anistatia Miller and Jared Brown
● Logo Design Workbook by Sean Adams and Noreen Morioka
● emotional branding by Gobé
● lovemarks by Kevin Roberts
● Packaging Graphics & Design by Renée Phillips
● Challenging the big Brands by Judith Evans and Cheryl Dangel Cullen
● Design Secrets: Packaging by Fishel

What I like about all these books is that they talk about the topics very visually, i.e. lots of examples are included. Picture wise I found PHOTOS.COM pretty useful. Unfortunately the pictures there are pretty expensive if you just want to be creative for the fun of it. Oh, another useful, but much less visual book that I really like(d) is "How to get Ideas" by Jack Foster. It's a great book!
( Mrz 20 2005, 06:41:36 AM CET ) Permalink

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