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20050729 Freitag Juli 29, 2005

How Microsoft will try to get more money from Office users
"But likely to prove controversial is Microsoft intention to charge users an additional "premium" client access licenses (CAL) to use these higher-end versions of Office and Windows. Ballmer and other executives were light on specifics today, although in the Office market at least Microsoft seems to be going beyond its current high-end edition of Office Professional Edition, which is priced at $388.49 per copy.
...
"We will... introduce higher-value versions of existing products that really help us drive new growth and new value. We did that with the Professional edition of our Windows product, and it drove literally billions of dollars of revenue growth versus the home version," Ballmer said.
...
Microsoft's decision to introduce more SKUs and charge higher prices, though, will expose the company to more accusations from competitors that is gouging customers while IT budgets are tight. Sun Microsystems has been pushing StarOffice as a low-priced, subscription-based alternative to Office to help customers overcome the pricing issue."

The full article can be found here.
( Jul 29 2005, 12:21:39 PM CEST ) Permalink


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