Erwin's StarOffice Tango

Erwin's StarOffice Tango
Erwin Tenhumberg's Insights into Open Source and Dancing
... or why Open Competition matters

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Donnerstag Dezember 01, 2005

Power Pricing, Customer Lifetime Value, Return on Customer, ...
I just returned from a one-week vacation and a two-day trip to the World Marketing & Sales Forum. Thus, you should see more blog entries again.

My wife and I spent some very nice days on the beautiful German island Rügen. The weather was very good and sunny, even though it was already November. On one day we visited the cute little island Hiddensee and on another day we went to Arkona. Stay tuned for some pictures!

Our hotel was also very nice. From our balcony we could see the beach of the Baltic see, and at night we could hear the ocean.

The last two days were fun as well. At the World Marketing & Sales Forum by HSM I got the chance to listen to Philip Kotler, Terry Jones, Anders Knutsen, Hermann Simon and Martha Rogers. It was a great event for getting new ideas and networking. IESE, one of Europe's top business school was one of the event sponsors.

I especially liked the pricing session by "Power Pricing" co-author Hermann Simon (BTW, I really like the book) and the "Return on Customer" session by Martha Rogers. Kotler was fun to listen to, but from my point of view the session did not include too many news. Terry Jones' talk was the most fun. It was more a live movie than a slide presentation. Terry Jones' talk about online marketing and the growing importance of online media/technologies made me really feel good about the company I'm working for.
( Dez 01 2005, 05:47:21 PM CET ) Permalink

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